Brand Tone

friendly, community-oriented, and customer-focused

Brand Values

• •Quality and Affordability
• •Customer Service
• •Community Involvement
• •Family-Oriented
• •Trust and Reliability

Best Practices

• •Emphasize Heritage and Community: Regularly incorporate mentions of their 50-year history, family-owned status, and commitment to the Indiana community. This reinforces trust and local connection.
• •Maintain a Friendly and Approachable Voice: Use warm, inviting language. Avoid overly formal or aggressive sales talk. Focus on helping customers find solutions.
• •Highlight Value (Quality + Affordability): Consistently reiterate the "quality furnishings at affordable prices" motto. Provide specific examples or comparisons if possible.
• •Showcase Customer Care and Expertise: Emphasize the availability of design help, the knowledgeable sales team, and the commitment to a no-pressure sales environment.
• •Be Transparent and Trustworthy: While highlighting positives, be prepared to address customer concerns constructively. Ensure marketing claims (like "quick delivery" or "in-stock") are consistently met.

Social Perception

Positive: Many customers perceive Godby Home Furnishings positively, appreciating the quality of furniture for the price, the helpfulness of the sales staff, and the company's local roots and community support. They are seen as a long-standing, reliable local business. Negative: Some customers have reported dissatisfaction, particularly concerning after-sales service when issues arise with products, such as perceived premature wear or unfulfilled expectations regarding product features (like mattress firmness). Communications regarding resolutions for these issues have sometimes been a point of frustration.

Copy Examples

• •Crafting dream homes in Indiana for 50 years. Discover quality furniture at prices you'll love, and experience the Godby Home Furnishings family difference today!
• •From our family to yours, since 1974. Find the perfect pieces to tell your home's story at Godby Home Furnishings. Great selection, even better prices.
• •More than just furniture, we're part of the community. Godby Home Furnishings: Supporting local and helping you create a home you love, affordably.
• •Tired of waiting for your dream sofa? At Godby Home Furnishings, much of our stylish, quality furniture is in stock and ready for your home today! Visit us and experience hassle-free shopping.
• •Your vision, our expertise. Let our friendly design consultants help you find the perfect furnishings to match your style and budget. No pressure, just beautiful results at Godby Home Furnishings.