Brand Tone

Eco-conscious and Responsible, Innovative and High-Quality, Professional and B2B-Focused, Confident and Solution-Oriented, Approachable and Supportive

Brand Values

• •Sustainability
• •Innovation
• •Quality & Performance
• •Responsibility
• •Customer Partnership

Best Practices

• •Prioritize "Eco-Responsibility" in Messaging: Always link product benefits back to their positive environmental impact. Use terms like "sustainable," "compostable," "biodegradable," "plastic-free," and "earth-friendly."
• •Highlight Innovation and Quality: Emphasize the unique sugarcane fiber material, its robustness, and the superior user experience (no sogginess, no taste interference). Mention "French-made" where appropriate.
• •Speak to Your B2B Audience: Address the needs and concerns of hospitality professionals. Focus on how Straws-Berry can help them improve customer satisfaction, enhance their brand image, and meet sustainability goals.
• •Maintain a Confident, Positive, and Solution-Oriented Voice: Position Straws-Berry as a leader and a problem-solver in the movement away from single-use plastics. Avoid overly alarmist language, instead focusing on the positive change your product enables.
• •Be Clear, Direct, and Informative: Provide factual benefits and support claims with data where possible (e.g., "over 50 million straws sold," "used by over 3,000 establishments"). Ensure calls to action are clear for businesses wanting to learn more or make a purchase.

Social Perception

Positive for Eco-Friendliness, Valued for Product Quality, Seen as Innovative, Reliable Partner for Businesses

Copy Examples

• •Don't let soggy straws spoil your signature drinks. Choose Straws-Berry: the robust, sugarcane fiber straw that champions flavour and our planet. Elevate your establishment's eco-credentials with every sip.
• •The Future of Sipping is Here. And it's Made in France. Straws-Berry offers an award-winning, compostable sugarcane straw that delights customers and ditches plastic for good. Partner with innovation.
• •Sustainability Meets Superior Performance. Our sugarcane fiber straws won't wilt, won't alter taste, and will impress your eco-conscious clientele. Make the switch to Straws-Berry and showcase your commitment to quality and a greener Earth.
• •Join Over 3,000 European Establishments Saying 'No' to Plastic. Straws-Berry provides a premium, plant-based straw solution that enhances your beverages and your brand. Offer your customers the best, naturally.
• •More Than a Straw. It's a Statement. With Straws-Berry, you're choosing a certified compostable, French-made innovation that speaks volumes about your brand's values. Let's build a plastic-free future, one perfect drink at a time.