Brand Tone

Eco-conscious and Responsible, Problem/Solution Oriented, Modern and Lifestyle-focused, Direct and Informative, Aesthetic-Minded

Brand Values

• •Sustainability
• •Natural Products
• •Functionality and Quality
• •Accessibility
• •Collaboration
• •Conscious Living
• •Environmental Responsibility

Best Practices

• •Prioritize "Sustainable" and "Natural": Ensure these keywords and their synonyms are woven throughout all communications, reinforcing the core brand identity.
• •Focus on the Solution: Frame copy around how Straw by Straw solves the problems of plastic waste and inferior (soggy paper) alternatives.
• •Speak to the Horeca Industry: Use language that resonates with businesses (e.g., "enhance guest experience," "align with sustainable values," "quality and aesthetics").
• •Maintain a Confident and Positive Voice: Convey assurance in the quality and benefits of the products and the positive impact of choosing them.
• •Be Direct and Clear: Avoid jargon and communicate the product benefits and brand mission in an easy-to-understand manner.

Social Perception

Consumers appreciate eco-friendly alternatives to plastic. The novelty and a "guilt-free" disposal are appealing aspects. Some find them fun and tasty, especially flavored versions. Growing demand for sustainable straw alternatives due to increased awareness of plastic pollution.

Copy Examples

• •Headline: "Sip Sustainably. Serve Impressively. Discover the Natural Difference with Straw by Straw."
• •Social Media Post (if they had one): "Tired of flimsy paper straws and harmful plastic? Make the switch to 100% natural wheat and reed straws. Strong, stylish, and kind to our planet. Your customers and the Earth will thank you. #StrawByStraw #SustainableSipping #EcoFriendlyChoice"
• •Product Description Snippet: "Crafted by nature, designed for your best beverages. Our reed straws offer a sturdy, elegant, and completely biodegradable way to enjoy everything from cocktails to fresh juices. Elevate your guests' experience while championing a greener future."
• •About Us Section Excerpt: "At Straw by Straw, we believe that sustainability and a premium experience go hand-in-hand. Born from a desire to combat plastic pollution, we provide the hospitality industry with high-quality, natural straw solutions that don't compromise on performance or style. Join us in redefining a more conscious way of enjoying life's sips."
• •Call to Action for Horeca: "Ready to ditch the plastic and delight your patrons? Explore our range of natural wheat and reed straws and partner with Straw by Straw for a truly sustainable serve. Request your Horeca sample pack today!"