Brand Tone

Heartfelt & Emotional, Caring & Supportive, Inspirational, Accessible & Friendly

Brand Values

• •Connection & Relationships
• •Love & Appreciation
• •Quality Craftsmanship
• •Customer Focus
• •Self-Expression & Individuality
• •Passion

Best Practices

• •Emphasize Emotion & Connection: Always tie product descriptions and marketing messages back to the feelings the gift will evoke or the relationship it celebrates. Use words that convey warmth, love, appreciation, and understanding.
• •Maintain a Supportive and Caring Voice: Customer interactions, FAQs, and even return policies should reflect the "family first" ethos. Language should be empathetic and helpful.
• •Inspire Individuality (where applicable): For gifts geared towards self-expression, use empowering and uplifting language that encourages customers to embrace their uniqueness.
• •Keep it Authentic and Sincere: Avoid overly sentimental or clichéd language that can come across as insincere. The emotion should feel genuine.
• •Consistency Across All Channels: Ensure the heartfelt and caring tone is present on the website, in any (future) social media communications, email marketing, and customer service interactions for a cohesive brand experience.

Social Perception

A thoughtful, caring, and reliable source for meaningful gifts.

Copy Examples

• •More than just a necklace, it's a whisper of love, a reminder of her strength, and a celebration of the incredible bond you share. Wrap her in an embrace she can always wear. #StraightGifts #GiftFromHeart #UnbreakableBond
• •Give the gift of comfort and joyful moments. Because the best memories are often made in spaces we love, doing what we love. Find something special at Straight Gifts. #ThoughtfulGifting #CherishedMoments #StraightToTheHeart
• •Unleash your unique spark. Our collection is curated to help you express who you truly are – or to find that perfect gift that ‘gets’ them. Shine on with Straight Gifts. #BeUniquelyYou #ExpressYourself #GiftsWithPersonality
• •Straight Gifts: Where every gift tells a story of love, connection, and cherished moments. Find the perfect way to say you care.
• •Share the Love ❤️ Special Savings on Gifts That Speak From the Heart.