Brand Tone

Youthful, Trendy, Aspirational, Empowering, Community-Oriented, Direct, Passionate, but most importantly, TRUSTWORTHY

Brand Values

• •Individuality & Self-Expression
• •Accessibility/Affordability
• •Community
• •Trend-Consciousness
• •Quality & Comfort
• •Trustworthiness

Best Practices

• •Address the negative reviews and low trust scores directly and transparently.
• •Emphasize secure payment methods and guarantees (if applicable).
• •Showcase positive customer testimonials and reviews prominently (if available, focus on the Sri Lankan store)
• •Use inclusive language to foster a sense of community and belonging.
• •Offer exclusive deals and promotions to incentivize purchases and build customer loyalty.

Social Perception

A streetwear brand that is perceived as trendy, accessible, and community-focused, with an urgent need to address and overcome serious trust and legitimacy concerns raised by scam analysis platforms. If working with the Sri Lankan store, highlight positive aspects of the brand, such as lively store environment and positive customer feedback.

Copy Examples

• •Strada Fashion: Express yourself. Join the movement.
• •Chasing Dreams in Strada. What are you chasing today?
• •Limited Drop! Get your exclusive Strada Fashion piece now.
• •You Melt My Heart...and your style game is on fire! 🔥
• •Strada Fashion: Where individuality meets unity.