Brand Tone

Helpful & Practical, Direct & Informative, Service-Oriented & Accessible, Enthusiastic & Engaging (on TikTok), Locally Rooted

Brand Values

• •Quality Products
• •Customer Service & Support
• •Convenience
• •Expertise & Reliability
• •Problem Solving

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (helpful, practical, direct, enthusiastic where appropriate) and key messaging points. Share this with anyone creating content. Include examples of "do's and don'ts."
• •Focus on Solutions and Benefits: Frame product descriptions and marketing copy around how Dekor House helps customers solve problems or achieve their goals, rather than just listing features. Emphasize ease, quality, and support.
• •Maintain a Helpful and Accessible Persona: Whether online or in-store, ensure the language used is welcoming, easy to understand, and conveys a readiness to assist. Avoid overly technical jargon unless explaining it clearly.
• •Localize and Personalize (where appropriate): Continue to use Italian for local social media engagement. Reference local needs or seasons if relevant. The "Dekor House di Raffaella Iacolare" name adds a personal touch.
• •Be Consistent Across Platforms, Adapting to Format: While the core tone remains, adapt the style for each platform. For instance, TikTok can be more informal and visual, while the website FAQs or product details are more straightforward and informative. The underlying helpfulness and practicality should always shine through.

Social Perception

Local Go-To Store, Reliable & Professional, Modernizing, Trustworthy (Aspiring)

Copy Examples

• •Headline: Your Project, Our Priority. Expert Advice & Everything You Need. Body: At Dekor House, we're more than just a hardware store. We're your partners in every home improvement. From vibrant paints to essential tools, find quality products and the friendly support you need to get the job done right. Visit us in Giugliano or shop online for fast 24/48hr delivery! Call to Action: Shop Now & Build Your Dreams!
• •Headline: Refresh Your Space with Ease! Top-Quality Paints & Pro Tips. Body: Dreaming of a new look? Dekor House offers a stunning selection of paints and all the supplies you need. Our team is ready to help you choose the perfect color and provide practical tips for a flawless finish. Get inspired and transform your home today! Call to Action: Explore Our Paint Collection!
• •Headline: Need it Fast? Hardware, Plumbing & More, Delivered in 24/48hrs! Body: Don't let a missing part hold up your project! Storedhs.it by Dekor House offers ultra-fast shipping on thousands of hardware, plumbing, and electrical essentials. Plus, with over 30 payment methods, getting what you need has never been easier. Call to Action: Order Online for Quick Delivery!
• •Headline: Car Key Trouble? Quick & Reliable Duplication Services Here! Body: Lost your car key or need a spare? Dekor House in Giugliano provides professional car key duplication services for a wide range of models. Fast, reliable, and right in your neighborhood. Call to Action: Visit Us for Key Services!
• •Headline (Social Media - TikTok/Instagram): ✨ DIY Transformation Tuesday! ✨ Watch how we tackle [common home issue] with these essentials from Dekor House! Practical, easy, and stunning results. What project are you working on? #DekorHouseDIY #HardwareHacks #HomeImprovementGiugliano Visual: Short, engaging video demonstrating a product or solution.