Brand Tone

Enthusiastic, Passionate, Knowledgeable, Educational, Welcoming, Community-Oriented, Artistic, Appreciative, Professional, and Progressive

Brand Values

• •Customer Experience
• •Artistry & Craftsmanship
• •Community Building
• •Education & Knowledge Sharing
• •Quality Products
• •Breaking Stigmas

Best Practices

• •Embrace "Stoked" Language (Authentically): Use words like "stoked," "ignite," "passion," "discover," "experience," and "vibrant" to convey enthusiasm and excitement, but ensure it feels genuine and not forced.
• •Highlight Artistry & Artists: Always emphasize the craftsmanship, the artists behind the pieces, and the unique stories of the artwork. This reinforces the "gallery" aspect.
• •Educate, Don't Just Sell: Frame product descriptions and social posts with an educational angle. Share details about techniques, materials, or artist backgrounds to add value beyond the transaction.
• •Foster Community in Communication: Use inclusive language ("join us," "our community," "we're excited to share with you"). Actively engage with comments and messages to build rapport and make followers feel part of the Stoked family.
• •Maintain a Welcoming & Professional Vibe: Even when being enthusiastic and artistic, ensure all communication is respectful, professional, and welcoming, reinforcing the departure from negative stereotypes and building trust. Avoid overly niche slang that might alienate newcomers.

Social Perception

Positive, Respected, Art-Focused, Community Hub, Trustworthy, and Legit

Copy Examples

• •Headline (Event Promotion): "Ignite Your Passion for Glass! ✨ Meet renowned artist [Artist Name] LIVE at Stoked CT this Saturday. Witness the magic, explore exclusive pieces, and get Stoked about art!"
• •Social Media Post (Product Feature): "Beyond function, it's art. This handcrafted [Product Type] by [Artist Name] isn't just a piece, it's a statement. Our knowledgeable crew is here to tell you all about the technique and passion poured into every creation. Come explore. #StokedCT #GlassArt #ProgressiveSmokeShop"
• •Website About Us Snippet: "Forget what you think you know about smoke shops. At Stoked CT, we're curators of cool, champions of craft. We started this journey to build a vibrant community around exceptional glass art and top-tier smoking essentials, where every visit leaves you feeling, well, Stoked!"
• •Email Newsletter Teaser (New Collection): "Fresh from the flame! 🔥 A stunning new collection of [Product Category] has just landed at Stoked. Handpicked for its artistry and innovation, each piece tells a story. Be the first to discover your next favorite. Get directions or shop online – we’re always Stoked to see you!"
• •Instagram Story (Class Promotion): "Unleash your inner artist! 🧑‍🎨 Our glass blowing workshops are back. Learn from the best and create your own masterpiece. No experience needed, just good vibes and a desire to get Stoked! Swipe up to book your spot. #StokedStudio #GlassblowingClass #BridgeportCT"