Brand Tone

Playful, friendly, trendy, humorous, approachable, authentic, cool, contemporary, youth-oriented, connected to street culture.

Brand Values

• •Authenticity/Community: A personal, perhaps founder-driven approach that values its roots and team. A value for community and passion for the culture.
• •Product Curation/Expertise: Providing quality, sought-after items and expertise in urban fashion and skateboarding niches.
• •Evolution/Modernization: Staying current and improving their online presence and sales platform.

Best Practices

• •Know Your Audience Deeply: Understand the language, slang (appropriately), humor, and cultural references of the skateboarding and urban fashion communities. Speak their language authentically.
• •Embrace Visual Storytelling: Let product photography and user-generated content reflect the energy, style, and attitude of the brand. Ensure copy complements the visuals.
• •Be Authentic and Transparent: Avoid corporate jargon. If the brand has a humorous and personal side (as suggested by the Explose collaboration), let that shine through. Share the passion behind the brand.
• •Maintain Consistency Across Channels: Whether it's the website, social media, email newsletters, or even in-store signage (if applicable), the tone should feel like it's coming from the same personality.
• •Engage and Interact: Respond to comments and messages in a way that reinforces the brand's tone. Foster a sense of community by being approachable and conversational.

Social Perception

A hub for enthusiasts of skateboarding and urban fashion cultures, with a positive reputation built by its 'Belgian colleagues,' implying a local and perhaps personal connection with its customer base.

Copy Examples

• •Website Relaunch Teaser (reflecting current site message): Get Ready to Roll! 🔥 We're building something awesome. Stoemp.be is evolving. Expect fresh gear, new vibes, and the same Stoemp spirit you love. Drop your email to be the first to know when we drop!
• •New Product Arrival (Instagram/Social Media): Fresh Drop Alert! 🛹 Cop the latest [Brand Name] decks and threads. Built for the streets, designed for your style. Link in bio before they’re gone. #StoempStyle #SkateLife #UrbanFashion #[CityName]
• •About Us Snippet (Website): More than just a shop, Stoemp is where street culture lives. Since 2001, we've been curating the best in skate and urban fashion, straight from the heart of Belgium. We’re run by riders and style junkies, for riders and style junkies. Real recognizes real. Welcome to the family.
• •Sales Promotion: Mid-Season Heat! 🔥 Score up to 30% off selected gear at Stoemp.be. Decks, kicks, threads – upgrade your setup without breaking the bank. Don't sleep on this! #StoempSale #StreetwearDeals
• •Brand Story Snippet: From local skateshop beginnings to your go-to online hookup for all things urban and skate. Stoemp has always been about genuine passion for the culture. We're not just selling products; we're sharing what we love. And yeah, we like to have a laugh while we're at it. 😉