Brand Tone

elegant, sophisticated, quality-conscious, and comfort-oriented

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Elegance & Style
• •Authenticity
• •Customer Well-being

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone, personality, key messaging points, preferred terminology (e.g., "Italian craftsmanship," "elegant comfort"), and words to avoid. This guide should be accessible to anyone creating content for the brand.
• •Emphasize "Elegant Comfort" Consistently: Ensure that the dual benefit of sophisticated style and exceptional comfort is a recurring theme across all marketing communications, from website copy to social media captions and ad creatives. Use phrases like "Italian elegance, everyday comfort."
• •Showcase Italian Heritage Subtly but Proudly: Continue to highlight the "Made in Italy" aspect as a mark of quality and authenticity without overdoing it. Let the craftsmanship speak for itself through high-quality visuals and descriptions focusing on materials and design details.
• •Maintain a Professional yet Approachable Persona: While the brand leans towards elegance, the communication should still feel accessible and inviting. Avoid overly technical jargon. On social media, engage with comments and messages in a friendly and helpful manner, reflecting the brand's commitment to customer satisfaction.
• •Align Influencer Messaging with Core Values: When collaborating with influencers, ensure they genuinely understand and can convey the brand's core values of quality, comfort, and Italian elegance. Provide them with key messages but allow their authentic voice to shine through, as seen with the current TikTok collaborations.

Social Perception

positive. Customers and viewers seem attracted to the aesthetic appeal of the shoes and the promise of comfort and Italian quality. The use of terms like "elegance and comfort" resonates well. The brand is perceived as offering high-quality, stylish footwear that doesn't compromise on comfort. The "Made in Italy" aspect likely adds to a perception of luxury and durability. There's an evident appreciation for the designs, with many inquiries about availability and how to purchase.

Copy Examples

• •Headline: Step into Italian Elegance. Experience Unrivaled Comfort. Body: Discover Stilnovo Shoes, where authentic Italian craftsmanship meets modern design. Our meticulously crafted footwear ensures you don't just look your best, but feel it too. Explore the collection. #StilnovoStyle #ItalianCraftedComfort
• •Headline: The Art of Shoemaking, Perfected in Italy. For Your Everyday Comfort. Body: At Stilnovo, we believe true style is effortless. That's why our shoes are 100% Made in Italy, using only the finest materials for lasting comfort and timeless elegance. Feel the difference. Shop now. #MadeInItaly #LuxuryFootwear #ComfortAndStyle
• •Headline: Don't Choose Between Style and Comfort. Have Both with Stilnovo. Body: Why compromise? Stilnovo Shoes offer the perfect fusion of chic Italian design and blissful, all-day comfort. From boardroom to boardwalk, step confidently. Your feet will thank you. #ElegantComfort #StilnovoShoes #ItalianDesign
• •Headline: Elevate Your Look with a Touch of Italy. Body: Stilnovo brings you exquisitely designed shoes, direct from Italy. Experience the luxurious feel of premium materials and craftsmanship that stands the test of time. Discover your perfect pair today and enjoy free shipping. #ItalianElegance #PremiumQuality #ShopStilnovo
• •Headline: Walk with Confidence. Walk with Stilnovo. Body: Our latest collection features contemporary designs with the signature Stilnovo promise: exceptional Italian quality and unparalleled comfort. Because you deserve shoes that feel as good as they look. Explore men's and women's styles. #ModernFootwear #ComfortFirst #StilnovoJourney