Brand Tone

knowledgeable, helpful, and customer-focused

Brand Values

• •Customer Service Excellence
• •Quality Products
• •Accessibility
• •Expertise and Knowledge Sharing
• •Passion for Fly Fishing
• •Community

Best Practices

• •Prioritize Helpfulness: Frame copy around solving customer problems or enhancing their fishing experiences.
• •Showcase Expertise Authentically: Share knowledge and tips without being condescending. Use clear, accessible language.
• •Maintain a Passionate Voice: Let genuine enthusiasm for fly fishing shine through in your descriptions and storytelling.
• •Be Customer-Centric: Address the customer directly (using "you" and "your") and focus on their needs and aspirations.
• •Ensure Accuracy and Honesty: Provide clear information about products and services, including shipping and stock details, to build trust and manage expectations.

Social Perception

Positive: Generally, customers praise Stillwater Fly Shop for excellent customer service, knowledgeable staff, fast shipping, and good product selection.

Copy Examples

• •Stop wondering, start casting. Our experts are here to match you with the perfect setup for your next fly fishing adventure. Give us a call – your trophy catch awaits!
• •Gear up with confidence. We only stock brands we trust on the water. Explore our curated selection of high-quality rods, reels, and lines.
• •From seasoned pros to first-timers, we're passionate about helping you succeed. Got a question? Our team has the answers and the gear to get you fishing.
• •Don't let the wrong gear ruin your trip. We've fished these waters. Rely on our experience to get you equipped for success, wherever the fish are biting.
• •The right fly line can make all the difference. Let our knowledgeable staff guide you through the options to ensure every cast counts. Experience the Stillwater difference.