Brand Tone

Sophisticated, stylish, and aspirational, yet accessible; trendy, engaging, and visually-driven; pride in Italian craftsmanship and "Made in Italy".

Brand Values

• •Elegance and Style
• •Quality and Authenticity
• •Customer Discovery and Individuality
• •Innovation and Creativity
• •Customer Service

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., sophisticated, knowledgeable, inspiring, contemporary, authentic). Provide examples of "do's and don'ts" for language.
• •Focus on "Elegant Authenticity": Consistently weave in the themes of genuine Italian craftsmanship, quality materials, and timeless style, while making it feel attainable and relevant to the modern consumer.
• •Emphasize the "Journey of Discovery": Use language that invites customers to explore, find their personal style, and feel guided by Stilato's expertise (e.g., "Discover your signature look," "Let us guide your style journey").
• •Adapt to the Platform, Maintain the Core: While TikTok copy can be more informal and trend-driven than a website product description, the underlying values of style, quality, and Italian heritage should still be subtly present. Ensure the visual and textual elements are synergistic.
• •Storytelling over Hard Selling: Especially for "Made in Italy" or handcrafted items, tell the story behind the product or the design philosophy. Connect emotionally with the customer by highlighting the care, tradition, and artistry involved, rather than just listing features.

Social Perception

A multi-brand fashion retailer offering a range of clothing, footwear, and accessories for men, women, and children, with a focus on Italian and international brands. Also, a source of fashion knowledge and style inspiration.

Copy Examples

• •Stilato: Where Italian Elegance Meets Your Unique Style. Discover timeless quality and the latest trends, curated for the modern wardrobe.
• •Step into artistry. Our new collection of handcrafted Italian leather shoes has arrived. Experience unparalleled comfort and style that speaks volumes. #StilatoStyle #MadeInItaly #LuxuryFootwear #NewCollection
• •Elevate your season. Explore the Stilato sale and discover exceptional pieces for men, women, and children. Authentic Italian design, now more accessible. Shop the look you deserve. #StilatoSale #ItalianFashion #LimitedTime
• •From boardroom to weekend escape, Stilato has your style covered. Effortless elegance, maximum impact. Which look is your favorite? 🔥 #StilatoIT #FashionInspo #OOTD #MensStyle #WomensFashion #ItalianChic
• •The essence of Italian craftsmanship. This versatile leather bag is more than an accessory; it's an investment in timeless style. Meticulously designed for both beauty and function, it’s ready to accompany you on every journey. Discover the details that make the difference.