Brand Tone

Youthful & Trendy, Expressive & Creative, Playful & Engaging, Informal & Approachable, Confident & Bold

Brand Values

• •Self-Expression
• •Creativity & Artistry
• •Functionality & Practicality
• •Individuality
• •Community (implied)
• •Trendiness & Relevance

Best Practices

• •Speak Their Language: Use current slang, emojis, and sentence structures that resonate with a youthful, trend-aware audience. Keep it energetic and concise.
• •Focus on "You" and Self-Expression: Frame product benefits around how they empower the customer to express their individuality, style, and creativity.
• •Be Visually Driven in Text Too: Use evocative and descriptive words that paint a picture, complementing the brand's strong visual identity. Think vibrant, bold, fresh, unique.
• •Maintain a Playful and Engaging Attitude: Ask questions, use humor where appropriate, and invite interaction. Avoid overly formal or technical jargon.
• •Highlight Functionality with Flair: While the products are practical, always tie the function back to style, ease, and making a "statement." It’s not just a grip; it’s a style upgrade that also helps you hold your phone.

Social Perception

Fashionable & Aesthetic, Functional & Useful, Fun & Engaging, For a Younger Demographic, Potential for Mixed Durability/Quality Perceptions

Copy Examples

• •💥 UNLEASH YOUR VIBE! 💥 Our NEWEST Stiky collection just dropped! 🔥 Swipe 👉 to see the designs that scream *YOU*. Don't just hold your phone, make a statement. #StikyBrand #NewCollection #PhoneDrip #ExpressYourself #MustHave
• •(Upbeat, trending music) Visual: Quick cuts of diverse young people easily using their Stiky grip to take selfies, watch videos hands-free, and show off their phone's aesthetic. Voiceover (energetic, friendly): Tired of basic? 👋 Level up your phone game with Stiky! Grip it, stand it, FLAUNT IT. ✨ Designs as unique as you are. Get yours & make your statement! Link in bio! #StikyStatement #PhoneGrip #TechStyle #TikTokMadeMeBuyIt
• •Your Phone's Bestie is Here. ✨ Shop Stiky: Functional. Fashionable. Fabulously You.
• •Art isn't just for walls. 🖼️ Carry a masterpiece in your pocket with Stiky's artist-collab phone grips! Express your inner creative & keep your phone secure in style. Discover the collection! 👇 #StikyArt #PhoneAccessories #DesignerTech #SelfExpression
• •🤫 Psst... Your Phone Called. It Wants a Stiky Makeover! (Special Offer Inside!)