Brand Tone

Enthusiastic, Quality-Conscious, Customization-Focused, Individualistic, Helpful, Slightly Playful

Brand Values

• •Individuality & Personalization
• •Quality
• •Sustainability
• •Customer Satisfaction
• •Performance & Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document Stikkma's tone (enthusiastic, quality-conscious, individualistic, helpful, slightly playful), key messaging points, and "words to use/avoid." Share this with anyone creating content.
• •Prioritize "You" and "Your": Focus the copy on the customer, their ability to create, and the benefits they receive from personalization and quality. This reinforces the value of individuality.
• •Highlight Quality and Materials Consistently: Whenever discussing products, subtly weave in mentions of "premium materials," "high-quality craftsmanship," "durability," or specific sustainable elements like "organic cotton" or "recycled polyester."
• •Use Engaging and Action-Oriented Language: Employ verbs and phrases that encourage interaction and creation (e.g., "Design your...", "Create your unique...", "Unleash...", "Discover...", "Get started"). Keep the energy positive and enthusiastic.
• •Show, Don't Just Tell, Individuality: Instead of just saying "we offer customization," showcase examples, use customer-generated content (with permission), and tell stories about how people have used Stikkma products to express themselves. This brings the "individuality" value to life.

Social Perception

Positive for Product Quality & Customization, Seen as a Go-To for Personalized Fan Gear, Appreciated for Customer Service (in some contexts), Generally Trustworthy

Copy Examples

• •Headline (Website/Social Media): "Your Style, Your Statement. Create High-Quality Custom Gear with Stikkma!" Body: "Don't just wear it, *own* it! At Stikkma, we turn your vision into premium, personalized apparel and accessories. From vibrant fan jerseys to unique everyday essentials, experience the thrill of co-creating something truly yours. Made with passion, crafted for durability. Start designing today!"
• •Instagram Post: Image: A collage of diverse custom products (jerseys, caps, pet bandana). Caption: "Unleash your creativity! 🎨✨ Whether you're repping your team, gifting something special, or just expressing your unique vibe, Stikkma has you covered. Our high-quality, customizable gear is made to last and designed by YOU. What will you create? #Stikkma #CustomMade #PersonalizedGifts #Individuality #QualityMatters #FanGear"
• •Facebook Ad (targeting sports fans): Headline: "EURO 2024 Ready? Design Your ULTIMATE Fan Jersey!" Body: "The excitement is building! Show your true colours with a personalized Stikkma fan jersey. Add your name, number, and unique touch to our premium quality jerseys. Stand out from the crowd and cheer your team on in style. High-quality, durable, and uniquely yours. Design yours now and be match-day perfect!" CTA: Shop Now
• •Product Description Snippet (for a customizable t-shirt): "More than just a t-shirt, it's a canvas for your creativity. Crafted from [mention specific quality material, e.g., soft organic cotton] and printed with vibrant, long-lasting inks, your custom Stikkma tee is built for comfort and self-expression. Design it, wear it, love it. Your vision, our quality."
• •Email Subject Line (for a promotion): "✨ Make it Yours! Quality Customization Awaits at Stikkma ✨" Body Teaser: "Express yourself like never before! Discover the joy of personalized, high-quality apparel and accessories at Stikkma. For a limited time, enjoy [discount/offer] on your custom creations..."