Brand Tone

Direct and Informative, Helpful and Customer-Oriented, Enthusiastic (Subtly), Practical and Quality-Focused

Brand Values

• •Customization/Personalization
• •Quality
• •Ease of Use
• •Customer Expression
• •Service (Implied)

Best Practices

• •Create a Simple Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., Direct, Enthusiastic, Helpful, Practical). Include "do's and don'ts" for word choices and phrasing. This ensures anyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how the product benefits them. For "Stick It Like This," this means emphasizing "your design," "your space," "your expression."
• •Keep it Clear and Concise: Avoid jargon or overly complex language. The process of ordering custom items should feel straightforward, and the copy should reflect that simplicity and ease.
• •Highlight Customization and Quality: Consistently weave in the benefits of personalization and the durability/quality of the materials in product descriptions, social media, and ads. Use words like "custom," "personalized," "your design," "durable," "high-quality," "vibrant."
• •Inject Enthusiasm Authentically: While maintaining a practical and informative base, don't be afraid to use slightly more energetic language where appropriate (e.g., calls to action, social media). The brand name itself allows for a bit of playfulness. Ensure this enthusiasm aligns with celebrating customer creativity and the final product.

Social Perception

The brand is perceived as a functional, e-commerce platform for creating personalized items rather than a highly visible lifestyle brand.

Copy Examples

• •Headline for Custom Car Decals: Your Ride, Your Rules. Design Custom Car Decals That Turn Heads. Durable, Vibrant & Easy to Apply – Stick It Like This!
• •Social Media Post (Instagram/Facebook) showcasing a customer's laptop sticker: Level up your laptop! 💻✨ [Customer Name] personalized their tech with a custom creation from us. What will you design? #StickItLikeThis #CustomDecals #LaptopStickers #PersonalizedTech #DesignYourOwn
• •Product Description Snippet for Wall Decals: Transform your space in minutes! Our custom wall decals are made from high-quality, removable vinyl, perfect for adding a personal touch to any room. Easy to design, even easier to love. Get started today!
• •Email Subject Line for a Promotion: ✨ Unleash Your Creativity! 15% Off All Custom Orders at Stick It Like This!
• •About Us Snippet (if they were to expand): At Stick It Like This, we believe in the power of personalization. We provide high-quality, easy-to-create custom decals, apparel, and more, so you can express what matters to you. From your car to your walls, we help you make your mark.