Brand Tone

Professional, empathetic, empowering, inclusive, and inspirational

Brand Values

• •Professionalism
• •Empowerment
• •Inclusivity
• •Innovation
• •Community

Best Practices

• •Use inclusive language and imagery to resonate with a diverse audience.
• •Craft content that educates and empowers customers to achieve their desired hair goals.
• •Highlight Nick Stenson's expertise and credibility as a hairstylist.
• •Maintain a positive and supportive tone, fostering a sense of community among customers.
• •Incorporate storytelling to connect with customers on an emotional level.

Social Perception

A reputable, inclusive, and supportive beauty brand that empowers individuals to achieve their hair goals with confidence.

Copy Examples

• •"Unlock your hair's full potential with our expertly formulated products."
• •"We believe everyone deserves to feel confident and beautiful in their own hair."
• •"Join our community of hair lovers and share your unique style."
• •"Inspired by salon secrets, crafted for your everyday routine."
• •"From root to tip, we're here to help you achieve your hair goals."