Brand Tone

Sophisticated and Elegant

Brand Values

• •Luxury & Sophistication
• •Quality & Craftsmanship
• •Elegance
• •Customer Focus (Discerning Clientele)
• •Indian Origin

Best Practices

• •Use Elegant Vocabulary: Consistently employ words that evoke luxury, refinement, and artistry (e.g., "exquisite," "bespoke," "signature," "enchanting," "refined").
• •Focus on Sensory Detail (Sophisticatedly): Describe the fragrances not just by their notes, but by the feelings and ambiences they evoke, appealing to a sophisticated imagination.
• •Maintain a Respectful and Refined Voice: Address the audience with a tone that acknowledges their appreciation for quality and exclusivity. Avoid overly casual slang or colloquialisms.
• •Highlight Craftsmanship and Quality: Regularly weave in mentions of the "finest ingredients," "artisanal process," and "meticulous attention to detail" to reinforce luxury and value.
• •Ensure Visual and Textual Harmony: All copy should align with the high-quality, elegant imagery used on the website and social media to create a cohesive brand experience.

Social Perception

Emerging Luxury Brand

Copy Examples

• •Stellaura: Where artistry meets aroma. Discover scents meticulously crafted for the discerning. Elevate your essence.
• •Unveiling our latest symphony of scents. Each Stellaura fragrance is an invitation to experience pure elegance. Explore the collection – link in bio. #Stellaura #LuxuryPerfume #IndianCraftsmanship #SophisticatedScents
• •At Stellaura, we don't just create perfumes; we craft legacies of scent. Experience the pinnacle of Indian luxury fragrance.
• •An Exclusive Invitation: Discover Timeless Elegance with Stellaura.
• •Indulge in [Perfume Name], a fragrance that whispers sophistication. A harmonious blend of [key note 1] and [key note 2], designed to leave an unforgettable impression of grace and refinement.