Brand Tone

Empowering & Confident, Supportive & Helpful, Informative & Expert, Approachable & Friendly, Slightly Sensual & Feminine, Playful & Passionate

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Empowerment & Confidence Building
• •Body Positivity & Inclusivity
• •Authenticity & Trust
• •Transformation & Self-Expression
• •Innovation

Best Practices

• •Lead with Empowerment: Always frame messaging around building confidence, self-love, and celebrating individual beauty. Use words like "empower," "confidence," "celebrate," "embrace," "shine."
• •Highlight Quality and Craftsmanship: Consistently mention the premium materials, steel boning (where applicable), and attention to detail to reinforce trust and product value.
• •Be Inclusive and Supportive: Use language that welcomes all body types and sizes. Offer guidance and solutions, positioning the brand as a helpful partner in the customer's journey.
• •Maintain an Authentic Voice: Reflect the brand's heritage as a family-owned business committed to its customers. Avoid overly corporate or impersonal language.
• •Balance Information with Inspiration: Provide clear, factual information about products (e.g., "slimming orthopedic corsets," "butt lifter jeans") while also inspiring customers with the transformative possibilities and emotional benefits of wearing Stella's Corset items.

Social Perception

Positive, Trusted Source, Effective Products, Helpful and Knowledgeable Staff, Community Focused

Copy Examples

• •Headline: Unleash Your Inner Confidence. Discover the Perfect Fit. Body: At Stella's Corset, we believe every body is beautiful. Our expertly crafted corsets and shapers are designed to celebrate your unique curves, offering comfort, support, and that extra touch of allure. Find your power, define your style.
• •Headline: Sculpt Your Dream Silhouette. Quality You Can Feel. Body: Experience the Stella's Corset difference. Real steel boning, premium fabrics, and a dedication to craftsmanship mean you don't just wear our corsets – you feel transformed by them. Embrace your shape, effortlessly.
• •Headline: More Than Shapewear. It's a Statement. Body: Ready to turn heads? Our new collection is here to help you express your unique style and feel incredible. From waist-cinching corsets to curve-loving jeans, discover pieces that empower you. Your confidence journey starts now.
• •Headline: Your #ConfidentCrew Awaits. Body: Join the Stella's Corset family! For over 20 years, we've been helping women like you find the perfect garments to enhance their natural beauty and step out with unstoppable confidence. Let our experts guide you to your perfect fit.
• •Headline: Feel Empowered. Look Sensational. Every Single Day. Body: Why wait for a special occasion? Stella's Corset offers the support and style you need to feel your best, always. From providing excellent back support to sculpting an hourglass figure, our pieces are designed for your life.