Brand Tone

Nurturing & Caring, Elegant & Sophisticated, Joyful & Heartfelt, Trustworthy & Quality-Conscious

Brand Values

• •Cherishing Memories
• •Quality & Safety
• •Aesthetic Beauty & Design
• •Supporting Parents
• •Thoughtfulness in Gifting

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., Nurturing, Elegant, Joyful, Trustworthy), preferred vocabulary (e.g., "little star," "cherish," "masterpiece," "gentle embrace"), and phrases to avoid. Share this with anyone creating content.
• •Focus on "Cherishing Moments": Ensure copy consistently ties back to the core brand value of creating and preserving precious family memories. Use storytelling to evoke emotion.
• •Highlight Quality and Artistry: Always mention the high-quality materials, safety standards, and the "first art" design philosophy when relevant, reinforcing the premium and thoughtful nature of the products.
• •Speak to Both Parent and Gifter: Tailor messaging to address the desires of parents (comfort, safety, beauty for their child) and gift-givers (a special, high-quality, and aesthetically pleasing present).
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the soft, elegant, and joyful aesthetic of the brand's photography and visual identity seen on their website and social media.

Social Perception

Positive, Gift-Worthy, Instagrammable, Reliable

Copy Examples

• •Headline for a new swaddle collection: Wrap your little star in art. Discover the new Stella Mimore collection – where every cuddle is a masterpiece.
• •Instagram caption for a baby photo: Tiny hands, big dreams, all wrapped in the softest love. Our 100% muslin cotton swaddles are designed to cherish these fleeting moments. ✨ #StellaMimore #FirstArtForBaby #CherishedMoments
• •Product description snippet: More than just a swaddle, it's a promise of comfort, safety, and beautiful beginnings. Crafted with care and designed to be a treasured part of your family's story.
• •Email subject line for a gift guide: The Perfect Welcome: Gift a Stella Mimore Treasure. 🎁
• •Facebook ad copy: Looking for a baby gift that’s as beautiful as it is practical? Stella Mimore’s ‘Flower Bouquet Swaddles’ are crafted from the softest, safety-tested cotton, making them the perfect first art for any newborn. Give the gift of cherished comfort.