Brand Tone

heartfelt, patriotic, and family-centric

Brand Values

• •Family-Focused
• •American Made
• •Faith and Prayer
• •Handcrafted Quality
• •Customer-Centric

Best Practices

• •Lead with the Origin Story: Always circle back to the founding story of the two sisters. This narrative is authentic and resonates with the core values of family, faith, and entrepreneurship.
• •Emphasize "Handmade in the USA": This phrase should be a consistent feature in product descriptions, social media bios, and advertisements. It reinforces the brand's commitment to quality and patriotism.
• •Use Warm and Inclusive Language: Adopt a friendly, neighborly tone. Use words like "family," "your home," "welcome," and "celebrate" to create a sense of community and personal connection.
• •Incorporate Thematic and Seasonal Content: Connect products to holidays, seasons, and family events (e.g., welcoming a new baby, celebrating a veteran). This aligns with the decorative purpose of the products and the family-centric values of the brand.
• •Maintain a Visual Identity of Rustic Charm: Ensure that all photography and visual branding align with the "Southern," "rustic," and "handcrafted" feel. This visual consistency will support and enhance the written copy.

Social Perception

The public perception of Steel Southern Designs appears to be largely positive, particularly regarding its products. Customer reviews on platforms like Wayfair praise the products, with one verified buyer calling a sign a "great addition to my front door." The brand's products are described as "weather resistant" and "handcrafted." While there are not extensive forum discussions, the presence on various retail sites suggests a solid market reach. However, the Better Business Bureau (BBB) notes that an affiliate brand, Metal Unlimited, has received complaints regarding delivery and incorrect items, which could pose a potential, indirect risk to perception.

Copy Examples

• •From our family to yours, add a touch of Southern charm to your home. 🇺🇸 Each of our door hangers is handcrafted with pride right here in the USA. Celebrate tradition, faith, and family with a piece that’s made to last. #SteelSouthernDesigns #AmericanMade #FamilyFirst
• •Welcome friends and family with our Liberty Bell Door Hanger. Lovingly handmade from durable aluminum, this piece isn't just a decoration; it's a statement of patriotic pride. Born from a family-first dream in South Georgia, each design carries a story of faith and hard work.
• •Your Home, Your Story, Our Craft. At Steel Southern Designs, we believe in the beauty of handmade quality and American tradition. From our backyard to your front door, every piece is crafted with prayer and purpose. Let us create something special for you.
• •Seasons change, but the warmth of home is constant. 🍂 Our new fall collection is here! Each piece is handcrafted from American steel and designed to bring a smile to your face. What are your favorite family traditions in the fall? #SouthernCharm #HandcraftedDecor #MadeInUSA
• •A Story in Every Sign. At Steel Southern Designs, we're more than just metal. We're a family business, started by two sisters in Georgia, dedicated to faith, family, and fine American craftsmanship. For a limited time, enjoy 15% off our entire collection of handcrafted door hangers and yard signs. Bring home a piece of our story.