Brand Tone

Professional & Expert, Confident & Reliable, Customer-centric & Supportive, Solution-oriented & Can-do, Quality-focused

Brand Values

• •Expertise & Innovation
• •Quality & Durability
• •Customer Satisfaction
• •Trust & Reliability
• •Bespoke Solutions & Flexibility
• •Professionalism & Safety

Best Practices

• •Prioritize "Expertise" and "Quality": Consistently use language that reflects deep knowledge, precision engineering, high-grade materials, and adherence to industry standards. Avoid overly casual or vague terms.
• •Emphasize "Solutions" and "Bespoke Design": Focus on how SBM meets specific client needs through tailored designs and comprehensive service packages, from kits to turnkey projects. Highlight problem-solving capabilities.
• •Maintain a "Customer-Centric" and "Supportive" Voice: Reiterate the commitment to customer satisfaction, expert advice, and support throughout the project lifecycle. Use phrases that convey partnership and reliability.
• •Showcase "Trust" and "Experience": Leverage the company's years in business, FMB accreditation, and positive feedback to build credibility. Use confident and reassuring language.
• •Use Clear, Professional, and Direct Language: While highlighting benefits, ensure the copy is straightforward, easy to understand, and free of jargon where possible, or explains technical terms clearly. The tone should be authoritative yet approachable.

Social Perception

Positive for Product/Service Quality, Reliable & Efficient Service, Knowledgeable & Helpful, Established & Reputable, Focused on a Range of Clients

Copy Examples

• •Headline: Engineered for Excellence. Built for You. Body: At Steel Build Masters, we don't just supply steel buildings; we deliver meticulously designed, fully engineered solutions tailored to your precise needs. From initial concept to final handover, our expert team ensures quality, durability, and unwavering support. Trust the Masters for your next project.
• •Headline: Your Vision, Realised in Steel. Body: For over 25 years, Steel Build Masters has been the trusted name in bespoke steel buildings. Our commitment to innovative design, superior materials, and unmatched customer service means your project, whether a domestic garage or a large industrial complex, is built to last and to impress.
• •Headline: More Than a Building. A Steel Build Masters Solution. Body: Experience the difference expertise makes. Our professional team offers comprehensive services, from site surveys and planning to erection and finishing touches. With Steel Build Masters, you get a dedicated partner committed to bringing your steel building project to life, on time and to the highest standards.
• •Headline: Strength. Precision. Peace of Mind. That's the SBM Promise. Body: Choose Steel Build Masters for your next steel structure and benefit from our advanced design technology, fully certified materials, and a can-do approach to every challenge. We're not just building with steel; we're building your confidence.
• •Headline: Don't Settle for Standard. Demand a Master Build. Body: Why compromise? Steel Build Masters provides bespoke steel buildings, from versatile self-build kits to complete turnkey solutions. Our experts are ready to offer advice and support at every stage, ensuring your satisfaction is our top priority. Build with the best.