Brand Tone

Gentle & Caring, Simple & Approachable, Artistic & Joyful, Authentic & Transparent, Mindful & Conscious

Brand Values

• •Simplicity
• •Quality & Craftsmanship
• •Natural & Gentle
• •Sustainability & Ethics
• •Joy & Individuality
• •Efficacy

Best Practices

• •Embrace Simplicity: Use clear, direct, and concise language in all communications. Avoid overly technical jargon. Focus on the straightforward benefits and ease of use, consistently reinforcing the brand's core "simple skincare" philosophy.
• •Highlight Natural Goodness & Gentleness: Consistently emphasize the natural, plant-based, vegan ingredients and the gentle, soothing effect of the products on the skin. Use descriptive words like "nourishing," "calming," "kind," "pure," and "plant-powered."
• •Infuse Art & Joy: Let the copy reflect the delight and creativity embodied by the artistically designed tins. Use evocative and sensory language to describe the textures, scents, and the positive emotions associated with using the products. Encourage self-expression.
• •Communicate Ethical Commitments Authentically: Regularly and transparently integrate messaging about the brand's vegan, cruelty-free status, and its sustainable practices (such as recyclable tins and efforts to reduce waste). This reinforces core brand values and resonates deeply with ethically-minded consumers.
• •Showcase Craftsmanship & Quality: Subtly weave the narrative of Japanese artisans and the unique "Pure Steam Process" into the brand storytelling. This highlights the exceptional quality, care, and distinctiveness of STEAMCREAM, building trust and underscoring the product's premium nature.

Social Perception

Trusted & Reliable, Aesthetically Pleasing & Collectible, Ethical & Responsible, Innovative & Unique, Versatile & Convenient, Pleasurable to Use

Copy Examples

• •Headline: Simply Kind, Simply You. Body: Discover the gentle touch of nature with STEAMCREAM. Our unique steam-infused moisturizer, lovingly handmade in Japan, wraps your skin in pure, plant-based goodness. Choose a design that sparks joy, and let your skin feel the simple happiness it deserves. #Steamcream #SimpleSkincare #NaturallyYou
• •Headline: One Tin, Endless Care. Crafted with Conscience. Body: Why complicate things? STEAMCREAM offers all-in-one hydration for your face, hands, and body. Made with high-quality, vegan ingredients and our signature steam process, it's skincare that's kind to your skin and the planet. Pick your favorite artful tin and join our journey of simple, sustainable beauty. #SteamcreamJapan #EthicalBeauty #SustainableLiving
• •Headline: The Art of Softness. The Science of Steam. Body: Experience the cloud-like texture of STEAMCREAM. Our artisans in Japan harness the power of pure steam to blend nourishing oatmeal and natural botanicals into a cream that melts into your skin. It’s more than skincare; it’s a daily moment of gentle indulgence. What story will your tin tell? #HandmadeSkincare #PureSteamProcess #ArtfulMoisture
• •Headline: Feel Good, Inside & Out. Body: At STEAMCREAM, we believe beauty shouldn't cost the Earth. That’s why our creams are 100% vegan, cruelty-free, and housed in infinitely recyclable (and reusable!) aluminum tins. Nourish your skin with nature's best, and feel good knowing you're making a kind choice. #VeganSkincare #CrueltyFreeBeauty #EcoConscious
• •Headline: Your Daily Dose of Happy Skin. Body: Life’s busy, but your skincare doesn’t have to be. Just one beautiful tin of STEAMCREAM delivers the hydration your skin craves, from head to toe. Infused with natural essential oils and a touch of Japanese craftsmanship, it’s simple care for a happy, healthy glow. Find your perfect design today! #SteamcreamMagic #JoyfulSkincare #EffortlessBeauty