Brand Tone

Bold, confident, vibrant, empowering, fun-loving, playful, and unapologetic

Brand Values

• •Boldness and Confidence
• •Self-Expression and Individuality
• •Community
• •Quality and Performance
• •Cruelty-Free
• •Joy and Positivity
• •Resilience and Authenticity

Best Practices

• •Embrace Bold Language: Use strong verbs, vibrant adjectives, and confident statements. Avoid hesitant or overly subtle phrasing.
• •Inject Playfulness and Energy: Incorporate fun, upbeat language, relevant slang (authentically), and a sense of excitement. Emojis can be used strategically on social media to enhance this.
• •Focus on Empowerment: Craft messages that inspire confidence and encourage customers to express their unique selves. Highlight the transformative power of the products.
• •Maintain a Positive and Uplifting Voice: Even when addressing issues, frame communication in a constructive and optimistic way, reflecting the 'Girls' Girl' and community values.
• •Be Unapologetically You: Don't shy away from being different or making a statement. The brand is about standing out, and the copy should reflect that fearless attitude.

Social Perception

Stay Golden Cosmetics is perceived as a brand that offers unique, attention-grabbing products, especially its glitter lip kits. It's seen as a Black-owned business that champions inclusivity and boldness in beauty.

Copy Examples

• •Unleash your inner fire. Our [Product Name] delivers bold color and unstoppable glitter that stays put, no matter what the night throws your way. Dare to be seen.
• •Life’s too short for boring lips. Swipe on Stay Golden and let your sparkle do the talking. #StayGolden #GlitterWithoutLimits
• •Confidence looks good on you. So does our [Product Name]. Get ready to turn heads and own every room you walk into. Shine bright, unapologetically.
• •More than just makeup, it's a mood. Elevate your look from everyday to extraordinary with a touch of Stay Golden magic. What statement will you make today?
• •Join the Golden tribe. We're all about bold beauty, fierce confidence, and lifting each other up. Tag a friend who needs a little extra sparkle in their life! #GoldenCommunity