Brand Tone

Confident and Assuring, Adventurous and Empowering, Practical and No-Nonsense, Relatable and Community-Oriented

Brand Values

• •Quality and Durability
• •Functionality and Performance
• •Adventure and Outdoor Lifestyle
• •Innovation and Originality
• •Customer Focus and Value

Best Practices

• •Emphasize "Proof" not just "Promise": Mention specific ratings or design features to back up claims.
• •Speak the Language of Adventure: Use active, empowering verbs and inspiring nouns.
• •Keep it Real and Relatable: Focus on practical benefits for everyday adventurers and specific user groups.
• •Maintain Confident (But Not Arrogant) Assurance: Stand by the quality with strong guarantees, focusing on customer benefit.
• •Prioritize Functionality in Descriptions: Focus on technical aspects and practical advantages like pocket numbers and zip quality.

Social Perception

Highly Praised for Performance, Good Value for Money, Appreciated for Specific Use Cases, Positive Customer Service, Trusted for Quality

Copy Examples

• •Headline: Don't Just Face the Weather. Conquer It. Body: Rain, wind, or cold – your adventure doesn’t stop. Our 100% waterproof, fleece-lined coats are built with Manchester grit and a passion for the wild. StayDry. Stay Out Longer. Call to Action: Shop Now & Embrace the Elements.
• •Headline: Your Four-Legged Friend Called. They Said "More Walks!" (Even in the Pouring Rain). Body: Our "Walkies" Robe Coat isn't just waterproof, it's dog-owner-proof. With deep pockets for treats and a design that keeps you warm and dry, every walk is a good walk. Call to Action: Discover the Dog Walker's Best Friend.
• •Headline: From Stable to Saddle, Stay Unbeatably Dry & Warm. Body: Engineered for the equestrian, our riding robes offer superior protection and rider-focused functionality. High-quality materials, practical design, and no compromises. Call to Action: Ride On, Whatever the Weather.
• •Headline: Quality That Speaks Louder Than Logos. Body: We focus on what matters: exceptional waterproofing, lasting warmth, and a fit built for real life. Experience the StayDry difference – premium outdoor gear without the fuss. Call to Action: Explore Our No-Nonsense Collection.
• •Headline: Manchester Made. Adventure Ready. Body: Born from a spirit of originality, StayDry coats are your armour against the elements. We don’t follow trends; we craft gear that empowers you to write your own story, rain or shine. Call to Action: Join the StayDry Revolution.