Brand Tone

Professional & Polished, Helpful & Supportive, Aspirational & Dream-Oriented, Confident & Experienced, Friendly & Approachable

Brand Values

• •Quality
• •Customer Satisfaction & Service Excellence
• •Making a "Statement" / Visual Impact
• •Reliability & Professionalism
• •Customization & Personalization

Best Practices

• •Always Emphasize Solutions and Ease: Frame services around how they solve client problems or make event planning simpler and less stressful (e.g., "one-stop shop," "we'll handle the details," "stress-free").
• •Use Aspirational and Evocative Language (Balanced with Clarity): Words like "dream," "unforgettable," "statement," "stunning," "breathtaking," and "Insta-worthy" align with their aspirational appeal. However, always back this up with clear descriptions of what is offered.
• •Maintain a Professional and Confident Voice: Clearly state expertise, showcase experience (like mentioning corporate clients or the size of their collection), and use polished language. Avoid overly casual slang or jargon that could undermine professionalism.
• •Incorporate a Helpful and Supportive Undertone: Even when highlighting premium offerings, ensure the copy feels approachable and focused on client needs. Phrases like "we're here to help," "let us guide you," or focusing on personalized service can achieve this.
• •Showcase Client Success and Positive Outcomes: Regularly feature testimonials and reviews in marketing materials. When writing new copy, echo the positive language and outcomes highlighted by actual customers (e.g., "amazing service," "beautiful decorations," "made our day perfect").

Social Perception

Highly Recommended, Trusted Partner, Deliverers of "Wow" Factor, Professional and Easy to Work With

Copy Examples

• •Headline: Make Your Celebration Unforgettable. Statement Events NZ. Body: From stunning flower walls that wow, to chic photobooths that capture the joy – we provide the perfect statement pieces for your Christchurch event. Dream it, and we'll help create it, stress-free.
• •Headline: Corporate Events That Speak Volumes. Body: Impress your clients and colleagues with sophisticated décor and flawless execution. Statement Events NZ offers premium backdrops, signage, and photobooths tailored to your brand. See why companies like One NZ and Harcourts trust us to elevate their events.
• •Headline: Your Dream Wedding Décor, Made Easy. Body: Imagine your perfect wedding day, beautifully decorated without the stress. Statement Events NZ is your one-stop shop for breathtaking flower walls, personalized signage, and elegant photobooths. Let our experienced team bring your vision to life.
• •Headline: Capture the Moment. Create a Statement. Body: Our modern, full-length mirror photobooth with professional lighting isn't just fun – it creates Insta-worthy memories. Paired with our extensive collection of backdrops, it's the ultimate addition to any wedding, party, or corporate event in Christchurch.
• •Headline: The Largest Collection of Statement Backdrops in NZ – Ready for Your Event. Body: Why settle for ordinary? Statement Events NZ offers New Zealand's most extensive range of flower walls, shimmer walls, and unique backdrops. Find the perfect scene-setter for your special occasion and let us handle the details.