Brand Tone

Elegant & Sophisticated, Professional & Reassuring, Personalized & Collaborative, Aspirational & Inspiring, Warm & Approachable

Brand Values

• •Beauty & Aesthetics
• •Excellence & Quality
• •Personalization
• •Client Focus & Collaboration
• •Memorable Experiences
• •Professionalism & Reliability
• •Creativity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, professional, warm, aspirational), along with "do's and don'ts" for language, specific vocabulary to use or avoid, and examples. Share this with anyone creating content.
• •Always Prioritize the Client's Perspective: Frame copy around how your services benefit the client and fulfill their desires (e.g., "your unforgettable day," "a stress-free planning experience," "reflecting your personal style"). This naturally aligns with their values of personalization and client focus.
• •Maintain Visual and Textual Harmony: Ensure the language used in copy matches the sophistication and elegance of the visuals (photos, videos, website design). A mismatch can dilute the brand message.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media caption, an email newsletter, or a direct message, the core tone should remain recognizable. Adapt the formality slightly for the platform if needed, but the essence should be consistent.
• •Review and Refine Regularly: Periodically review your copy across different platforms. Read it aloud to catch awkward phrasing. Compare it against your brand voice guide and recent client feedback to ensure it still resonates and accurately reflects Statement Events' values and perceived image.

Social Perception

Statement Events is generally perceived as a high-quality, reliable, and creative event planning and styling service, particularly for weddings. Clients who have used their services appear to be highly satisfied, often highlighting the team's ability to understand their vision and execute it flawlessly. The brand is seen as capable of delivering elegant and sophisticated events. There's an appreciation for their attention to detail and the personalized service they offer.

Copy Examples

• •At Statement Events, we believe your celebration should be as unique as your story. We artfully blend sophisticated design with meticulous planning to craft unforgettable moments. Let us transform your vision into an impeccably executed reality.
• •Still dreaming about Sarah and Tom’s breathtaking Auckland wedding! From the bespoke floral arrangements to the ambient lighting, every detail was curated to reflect their timeless love story. Swipe to see the magic unfold. ✨ Planning your own statement celebration? Let's chat! #StatementEventsNZ #AucklandWeddings #LuxuryEvents #WeddingInspo
• •It's the little details that make a big statement. We're obsessed with creating moments of beauty that delight and surprise. #EventStylingNZ #WeddingDetails #CorporateEventsAuckland #StatementStyle
• •Elevate Your Next Corporate Event with Statement Sophistication. Impress your guests and achieve your objectives with a seamlessly planned and beautifully designed corporate event by Statement Events. We manage the complexities, so you can focus on what matters.
• •We're blushing! 🥰 'Statement Events turned our dream wedding into a reality. Their attention to detail and calming presence made the entire process a joy!' – Another happy couple. It's our privilege to create these moments. #ClientLove #NZWeddingPlanner #EventProfsNZ