Brand Tone

Educational & Authoritative, Enthusiastic & Passionate, Approachable & Inclusive, Sophisticated yet Fun, Community-Oriented

Brand Values

• •Education
• •Excellence & Quality
• •Passion
• •Community & Connection
• •Experience
• •Accessibility

Best Practices

• •Always Lead with Passion and Expertise
• •Balance Sophistication with Accessibility
• •Emphasize the "Experience"
• •Foster a Sense of Community
• •Maintain a Confident but Humble Authority

Social Perception

Respected Educator, Premium Event Organizer, Industry Hub, Passionate Experts, Aspirational

Copy Examples

• •Unlock the world of wine. Our WSET-certified courses, led by industry experts, provide the knowledge and confidence to explore varietals, regions, and tasting techniques like a professional. Your journey to wine mastery starts here. Enrol today and elevate your palate.
• •Experience the pinnacle of Napa Valley! Join us for STARS of Napa Valley, an unforgettable evening tasting exceptional wines from iconic producers and rising stars. Mingle with winemakers, savor exquisite pairings, and immerse yourself in the magic of California's most celebrated wine region. Limited tickets available – secure your taste of excellence.
• •Ever wonder why some red wines make your mouth feel dry? 🤔 That's tannin! It comes from grape skins, seeds, and stems, and it adds structure (and pairs great with fatty foods!). What's your favorite tannic red? Share below! 🍷 #WineWisdom #LearnAboutWine #TanninTalk
• •Dear LAW Insider, this month's Wine Club selection is a journey in a glass! We've handpicked [Wine Name], a stunning [Varietal] that tells the story of its [Region] terroir. Get ready to discover [Tasting Notes]. We can't wait to hear what you think at our next members-only virtual tasting! Cheers to great wine and our amazing community.
• •For over 25 years, LearnAboutWine has been dedicated to demystifying the world of wine. Founded by wine entrepreneur Ian Blackburn, we connect enthusiasts and professionals alike through premier education, unforgettable events, and a shared passion for the art and science behind every bottle. Discover, taste, and learn with us.