Brand Tone

Trendy & Fashion-Forward, Approachable & Friendly, Empowering & Convenient, Playful & Creative, Conscious & Caring

Brand Values

• •Self-Expression & Individuality
• •Quality & Durability
• •Convenience & Accessibility
• •Health & Safety
• •Modernity & Trend-Awareness
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., vibrant, chic, effortless, friendly), and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their lingo, their aspirations, what excites them about nail art and convenience. Tailor the tone to resonate with them.
• •Stay True to Your Values: Ensure all copy consistently reflects the core values like self-expression, convenience, and commitment to non-toxic beauty. For Stanley Pop, this means always being upbeat, focusing on ease, and highlighting product safety.
• •Use Consistent Language & Terminology: Refer to products and features in the same way across all platforms (e.g., "nail polish wraps," "at-home mani," "non-toxic"). Maintain a consistent level of formality (which for Stanley Pop is generally informal and friendly).
• •Review and Iterate: Regularly review website copy, social media posts, and marketing materials to ensure they align with the established brand tone. Get feedback and be willing to tweak as the brand evolves, but always with the core tone in mind.

Social Perception

Positive, Innovative, Stylish & Fun, Reliable (mostly), Ethical

Copy Examples

• •Headline: "Your At-Home Mani Revolution Starts Now. ✨ Pop On. Stand Out. Zero Dry Time."
• •Social Media Post: "Weekend vibes loading! 💅 Which Stanley Pop design are you rocking? Show us your #StanleyPopStyle for a chance to be featured! #NailWraps #DIYMani #NonToxicBeauty"
• •Product Description Snippet: "Get lost in the vibrant swirls of our 'Acapulco' nail wraps! Inspired by LA's hottest nail art, these easy-to-apply, non-toxic strips give you a flawless, long-lasting look without the salon price tag. Dare to be bold!"
• •Email Subject Line: "👋 Hey Gorgeous! Fresh Stanley Pop Designs Just Dropped (+ a little treat for you!)"
• •Ad Copy: "Tired of chipped polish and pricey salon visits? Stanley Pop delivers chip-free, stunning nail art that you can apply in minutes. Non-toxic, trend-setting, and oh-so-easy. Get your pop of perfection today!"