Brand Tone

Helpful and Informative, Direct and Product-Focused, Customer-Oriented, Confident and Reliable

Brand Values

• •Affordability
• •Quality
• •Convenience
• •Expertise
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Helpful, Direct, Affordable, Reliable, Expert) and provide "do" and "don't" examples for phrasing.
• •Focus on Customer Solutions and Benefits: Frame copy around how your products solve customer problems (e.g., "lost key," "broken fob") and the benefits they'll receive (e.g., "save money," "get back on the road quickly," "easy to use").
• •Maintain Clarity and Simplicity: Avoid overly technical jargon where possible. If technical terms are necessary, explain them briefly. Ensure instructions (like for DIY programming) are clear and easy to follow.
• •Be Consistent Across All Channels: Whether it's the website, product descriptions, social media posts, or customer service interactions, the tone should remain consistent to build brand recognition and trust.
• •Incorporate Customer-Centric Language: Use "you" and "your" to speak directly to the customer. Emphasize support and how you're there to help them through the process.

Social Perception

Positive for Value and Functionality, Problem Solver, Generally Reliable, E-commerce Trust

Copy Examples

• •Locked out? Lost key? Don't pay dealership prices! Get your affordable, high-quality replacement key fob from Standard Auto Part and get back on the road, fast. Easy DIY programming available for many models!
• •Why wait or overspend? Standard Auto Part offers a wide selection of premium car keys and remotes for all major brands. Find your perfect match today and enjoy fast shipping right to your door.
• •Your trusted source for car key solutions. At Standard Auto Part, we're committed to providing reliable, easy-to-program keys and fobs, backed by expert support. Drive with confidence.
• •Get a grip on your car access! Our durable replacement key fob shells are designed to fit perfectly and restore full functionality to your remote. Easy to swap, great value for money.
• •Don't let a faulty remote slow you down. Standard Auto Part delivers dependable keyless entry solutions that work like your original, guaranteed. Order now and save!