Brand Tone

Elegant & Luxurious, Traditional & Heritage-Rich, Quality-Conscious & Craft-Oriented, Customer-Focused & Personal (in service), Confident & Established

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Exclusivity & Luxury
• •Customer Satisfaction
• •Animal Welfare & Eco-Friendliness (aspired/stated)
• •Value for Money

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave the story of the family business, the generations of expertise, and the Danish design tradition into product descriptions, 'About Us' sections, and social media posts.
• •Use Elegant and Evocative Language: Employ a sophisticated vocabulary that reflects the luxury and quality of the products. Words like "exclusive," "timeless," "meticulous," "heritage," and "Scandinavian design" reinforce the brand's positioning.
• •Showcase Quality Through Visuals and Details: Ensure all imagery is high-quality, reflecting the premium nature of the products. Highlight specific design details, the texture of materials, and the craftsmanship involved. If addressing ethical sourcing, do so transparently and factually.
• •Maintain a Personal Yet Professional Customer Service Voice: While the brand is luxurious, the customer service interactions, as suggested by testimonials, can maintain a personal touch. This warmth should be balanced with professionalism in all communications.
• •Address the Ethical Elephant (Carefully): Given the nature of fur products, when addressing animal welfare or sourcing, do so in a factual, confident, and transparent manner, focusing on the certifications or standards they adhere to (like Kopenhagen Fur and Saga Fur). Avoid overly defensive or dismissive language. Acknowledge it as a value they uphold.

Social Perception

Positive (among customers), Controversial (due to product nature), Respected for Longevity & Danish Design, Seen as a Specialist/Niche Retailer

Copy Examples

• •Headline: Drape Yourself in Danish Legacy. Since 1946. Body: Experience the unparalleled warmth and timeless elegance of Stampe Denmark. Each piece, a testament to three generations of furrier expertise and a commitment to the finest Scandinavian design. Discover luxury that endures. (Tone: Heritage-Rich, Luxurious)
• •Headline: The Art of Fur. The Heart of Denmark. Body: At Stampe Denmark, we don't just create garments; we craft heirlooms. From responsibly sourced skins to meticulous in-house design, feel the dedication to quality in every stitch. Indulge in authentic Danish luxury. (Tone: Quality-Conscious, Elegant)
• •Headline: More Than a Coat. It's a Stampe. Body: For over 75 years, Stampe has been synonymous with exclusive fur and leather. We blend timeless tradition with contemporary style, ensuring every piece is as unique as the woman who wears it. Find your statement. (Tone: Confident, Luxurious)
• •Headline: Warmth, Woven with Danish Passion. Body: From the heart of Scandinavia, Stampe Denmark brings you outerwear that marries exceptional craftsmanship with enduring style. Our family’s dedication to quality and design, wrapped around you. Feel the Stampe difference. (Tone: Traditional, Customer-Focused)
• •Headline: Enduring Quality, Ethical Considerations. Your Timeless Fur Awaits. Body: Stampe Denmark is committed to the heritage of fine fur and leather, sourcing skins from renowned auction houses focused on animal welfare. Discover our collection of exquisite, lasting garments designed for generations. (Tone: Quality-Conscious, Addressing Ethical Concerns Subtly, Luxurious)