Brand Tone

Playful & Humorous, Irreverent & Provocative, Creative & Innovative, Energetic & Vibrant, Approachable & Authentic

Brand Values

• •Creativity & Originality
• •Fun & Playfulness
• •Interaction & Experience
• •Self-Expression & Individuality
• •Breaking Conventions
• •Community/Engagement

Best Practices

• •Embrace Imperfection & Humor: Don't be afraid to be self-deprecating or to use playful, even slightly absurd, humor. Keep it light and don't take yourself too seriously.
• •Use Vibrant & Energetic Language: Opt for active voice, punchy sentences, and words that convey excitement and dynamism. Think less corporate, more street.
• •Highlight Interactivity & Experience: Focus on what users *do* with the products or how they *feel* in the brand's world. Use words that invite participation and describe sensory details.
• •Be Bold & Slightly Provocative (Authentically): Challenge norms in your copy. Ask questions, make unexpected statements, but ensure it aligns with the brand's core and isn't just for shock value.
• •Speak Like a Creative Friend, Not a Corporation: Use conversational language, slang (appropriately), and an insider tone that makes your audience feel part of a cool, creative community. Avoid jargon and overly formal phrasing.

Social Perception

Cool & Edgy, Fun & Engaging, Creative & Artistic, Authentic, Experiential

Copy Examples

• •Your canvas, your rules. Grab a marker, mess it up, make it yours. Who needs boring anyway? #SSSTUFFF #InteractiveWear #CreateYourChaos
• •Finally, a bill you'll actually want to show off. Our Receipt Belt: all the style, none of the actual spending regret. Wear your transactions like a trophy. #SSSTUFFF #StatementPiece #MoneyMoves (Not Really)
• •Warning: May cause extreme fun. The new SSSTUFFF drop is here to shake up your wardrobe and probably confuse your grandma. You're welcome. #MoreThanSupermarket #PlayHard
• •THINGS ARE ABOUT TO GET WEIRD. (In the best way possible). New SSSTUFFF incoming. Don't blink. #SSSTUFFFOfficial #NewCollection #InteractiveFashion #WTF
• •Get Ready to SSSTUFFF Your Face (and Bags!) at Our [City] Pop-Up! (If themed around food/supermarket) OR Normal is Overrated. Come Get Weird with SSSTUFFF in [City]!