Brand Tone

Empowering & Educational, Enthusiastic & Passionate, Approachable & Supportive, Results-Oriented & Quality-Focused, Community-Centric

Brand Values

• •Quality
• •Customer Empowerment/Enablement
• •Innovation & Continuous Improvement
• •Customer Satisfaction & Support
• •Transparency & Integrity
• •Community
• •DIY Ethos

Best Practices

• •Always Educate and Empower: Frame copy around teaching and enabling the customer. Use phrases like "Learn how to," "We'll show you," "You can create." Focus on the skills they'll gain and the satisfaction of DIY.
• •Speak with Passion and Enthusiasm: Let your love for the craft shine through. Use vibrant, descriptive language when talking about project possibilities and results. Words like "amazing," "stunning," "transform," "unleash" can convey this.
• •Prioritize Clarity and Simplicity (especially in instructions): While enthusiastic, ensure that instructional content is clear, concise, and easy for a beginner to understand. Avoid overly technical jargon without explanation.
• •Foster Community and Shared Success: Encourage interaction and sharing. Use "we" to include the customer in the brand's community. Highlight customer projects and testimonials.
• •Reinforce Quality and Reliability: Consistently mention the durability, safety (e.g., food-safe, VOC-free), and premium nature of the materials. Back up claims with specifics where possible (e.g., heat resistant up to X degrees).

Social Perception

Positive for Product Quality & Results, Valued for Educational Content, Seen as a Go-To for DIY Epoxy Projects, Improving Customer Service, Some Skill Required

Copy Examples

• •Headline: Your Dream Countertop is a DIY Away! ✨ Body: Stop dreaming, start creating! Our premium epoxy kits and easy-to-follow video guides give you everything you need to transform your space with stunning, durable countertops. Unleash your inner artisan today!
• •Headline: Beyond the Surface: Epoxy That Lasts. Body: Don’t just coat it, Stone Coat it! Experience the superior quality of our heat-resistant, food-safe, and UV-stable epoxy. Built for beauty, designed for your life. Discover the difference quality makes.
• •Headline: Join Millions of DIYers Creating with Confidence! ️ Body: From first-timers to seasoned pros, our community is your #1 resource for epoxy success. With hundreds of free tutorials, expert tips, and a supportive network, your perfect project is within reach. What will you create?
• •Headline: No Demo, No Dust, Just Stunning Results. Body: Ready for a countertop refresh without the messy demolition? Our epoxy systems go right over your existing surfaces, saving you time, money, and hassle. Get the high-end look you’ve always wanted, the smart way.
• •Headline: Craft with the Best. See the Results. ✅ Body: At Stone Coat Countertops, we're obsessed with quality, from our responsibly sourced materials to our unparalleled customer support. Invest in products designed to perform and support to ensure you succeed. Elevate your DIY game!