Brand Tone

Reassuring, Trustworthy, Problem/Solution Oriented, Natural, and Safe

Brand Values

• •Pet Well-being: Commitment to improving the mental state and happiness of cats.
• •Natural Solutions: Focus on natural ingredients and drug-free approaches to pet care.
• •Owner-Pet Bond: Aims to strengthen the relationship between cats and their owners by fostering a calmer environment.
• •Customer Satisfaction: Demonstrated by the "Happy Cat Promise" and refund policy.
• •Simplicity and Ease of Use: Offering a no-hassle solution for cat anxiety.

Best Practices

• •Emphasize Natural and Safe Aspects: Consistently highlight that the solution is drug-free, uses natural pheromones and hypoallergenic ingredients.
• •Back up claims with the science of pheromone therapy (as explained on the site) and the satisfaction guarantee.
• •Focus on the Positive Transformation: Highlight the "after" picture – a calmer, happier cat and a more harmonious home environment, strengthening the owner-pet bond.
• •Use Reassuring and Trustworthy Language: Highlight the no negative side effects and offer a satisfaction guarantee.
• •Maintain a Problem/Solution Oriented approach: Clearly identify common cat anxiety issues and presents their product as the effective solution.

Social Perception

A brand that is seen as caring, reliable, and dedicated to improving the well-being of cats and strengthening the bond between pets and their owners.

Copy Examples

• •Spuddy's is a simple, no-hassle, drug-free and familiar way to help your cat feel calm, relaxed, and safe.
• •Spuddy's is a simple and drug-free solution for lessening your cat's discomfort and anxiety.
• •Spuddy & Friends collars use a nature-inspired pheromone and calming essential oils to help your cat feel safe and secure, just like when they were a kitten.
• •Easy to use and drug-free, it’s the gentle way to bring tranquility back to your lives.
• •Our pheromone therapy promotes a sense of calm, making transitions smoother and less frightening for your beloved companion.