Brand Tone

Trustworthy and Caring

Brand Values

• •Health and Nutrition: The core value is providing high-quality, nutritious food for pets, emphasizing the benefits of a raw, protein-rich diet.
• •Quality and Safety: "Made in the USA," single-sourced proteins, grain and gluten-free, and no fillers or artificial preservatives are frequently highlighted, underscoring a commitment to quality and safety.
• •Convenience: Offering freeze-dried products provides the benefits of raw feeding in an easy-to-serve format. The autoship program also adds to customer convenience.
• •Pet Well-being/Happiness: The brand aims to enhance mealtime for pets and contribute to their overall well-being and happiness.
• •Transparency: Providing clear information about ingredients and sourcing (e.g., "96% meat, organs, and bones").

Best Practices

• •Prioritize Pet Well-being: Always frame product benefits in terms of how they contribute to a pet's health, happiness, and vitality.
• •Highlight Quality Cues: Consistently mention "Made in the USA," "single-ingredient," "grain-free," "no artificial preservatives," and "freeze-dried raw" to reinforce trust and quality.
• •Use Clear and Reassuring Language: Avoid overly technical jargon. Focus on clear, easy-to-understand benefits that resonate with loving pet owners.
• •Maintain a Positive and Enthusiastic Voice: Convey a genuine passion for pets and their nutrition.
• •Be Informative and Transparent: Clearly state what's in the products and why it's good for pets, reinforcing the brand's commitment to honesty.

Social Perception

Customers generally perceive Sprankles for Pets positively as a provider of high-quality, healthy treats that their pets enjoy. The "Made in the USA" and natural ingredient aspects are likely key contributors to this trust. The brand is seen as a good option for pets with sensitivities and for owners seeking nutritious meal toppers or training treats.

Copy Examples

• •Give your furry friend the goodness of raw, without the fuss. Sprankles Freeze-Dried Toppers: Real USA-sourced meat, packed with love and nutrients.
• •Picky eater? Transform mealtime into a delightful feast with Sprankles! Our single-ingredient treats are bursting with flavor and wholesome goodness.
• •Fuel your pet's adventures with the best. Sprankles offers complete and balanced nutrition, promoting strong muscles and a vibrant coat, all proudly made in the USA.
• •Because they're family. Choose Sprankles for natural, grain-free treats and toppers you can trust. Simple ingredients, exceptional nutrition.
• •Unlock the power of raw nutrition, the easy way. Sprankles: enhancing health, one delicious bite at a time.