Brand Tone

Direct and Informative, Product-Centric, Enthusiast-Oriented (Implicitly), Commercial and Promotional, Accessible (in Spanish)

Brand Values

• •Product Variety/Selection
• •Quality Assurance
• •Accessibility to Fans
• •Service (Implied)
• •Passion for Football (Assumed)

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., "Passionate but direct," "Informative and reliable," "For the true fan"). Include preferred terminology (e.g., "jersey" vs. "shirt," "kit") and phrases to use or avoid.
• •Prioritize Clarity and Product Focus: Ensure all copy clearly describes the product, its benefits (e.g., "player version for authentic feel," "fan version for comfortable wear"), and key selling points like quality and design accuracy.
• •Speak the Fan's Language (Authentically): Incorporate common football terminology and references where appropriate, but avoid forcing slang or sounding inauthentic. The passion should feel genuine.
• •Maintain Consistency Across Channels: The tone used on Instagram should align with the website copy, email newsletters, and any customer service interactions. This builds trust and brand recognition.
• •Highlight Key Values Consistently: If "Quality Guaranteed" is a core value, ensure this message is subtly or overtly reinforced in relevant communications, from product descriptions to FAQs and promotional materials. Similarly, if a wide selection is a strength, showcase new arrivals and diverse offerings regularly.

Social Perception

Interest and Demand, Transactional Focus, Concerns (Potential), Targeted Appeal, Language Specificity

Copy Examples

• •Relive the glory. ⚽️✨ The [Year] [Club/National Team] Retro Jersey is back in stock. Authentic details, premium quality guaranteed. Shop yours now and wear the history. #Sport7Seven #RetroJersey #[ClubName] #[FootballLegends]
• •Gear up for match day! 🔥 Get 15% off all National Team jerseys this week only. Show your colours, feel the passion. Quality you can trust, direct to your door. Link in bio! #SupportYourTeam #FootballFashion #Sport7SevenDeals
• •JUST DROPPED! 🚀 Your favourite club's new season jersey has landed at Sport7Seven. Swipe up to explore the collection. Limited stock – don't miss out! #NewArrivals #SoccerJerseys #MustHave
• •The Ultimate Collection of Soccer Jerseys. From Classic Retros to the Latest Kits. Quality Guaranteed & Secure Worldwide Shipping. Find Your Team's Colours Today!
• •Back in Stock: The [Specific Popular Jersey Name] You’ve Been Waiting For! | Sport7Seven