Brand Tone

Professional, Technical, and Confident.

Brand Values

• •Quality
• •Durability
• •Reliability
• •Customization
• •Experience
• •Tradition

Best Practices

• •Lead with Performance and Durability: Always emphasize the tangible outcomes of using the products—longevity, safety, reliability, and efficiency. Use data where possible (e.g., 'a service life of 20 years').
• •Maintain a Professional & Expert Tone: Avoid overly casual language or slang. The audience consists of technical professionals who value expertise and precision. The tone should be that of a trusted engineering partner.
• •Highlight 'German Engineering' and Heritage: The 'Made in Germany' tag carries significant weight in this industry. Weave this, along with the company's 100+ year history, into the narrative to build trust and underscore quality.
• •Emphasize Customization and Partnership: Frame the company not just as a supplier but as a solutions provider. Use words like 'partner,' 'collaborate,' and 'custom-built' to show flexibility and a customer-first approach.
• •Use High-Quality Visuals to Support the Text: Whether on the website or social media, the technical excellence and robust nature of the products should be mirrored by professional, clean, and detailed photography and videography. This reinforces the message of quality conveyed in the copy.

Social Perception

Respected, High-End, and Specialized.

Copy Examples

• •Engineered for Extremes. Reliable for Generations. Spohn & Burkhardt resistors: The trusted core of your most demanding applications.
• •Precision is non-negotiable in plant engineering. Our steel grid resistors, crafted from high-alloy stainless steel, ensure maximum safety and operational uptime by reliably converting excess energy. Learn how our decades of expertise can protect your critical infrastructure. #PowerResistors #IndustrialEngineering #SafetyFirst #SpohnBurkhardt
• •The S-Series Wire Wound Resistor: When your project demands precision in a compact form. Featuring a chrome-nickel wire for exceptional overload capacity and a modular design for simple integration. Need a custom configuration? We specialize in adapting solutions to your exact specifications. Your project, our commitment.
• •For over 100 years, the name Spohn & Burkhardt has been synonymous with unwavering quality. We don't just manufacture resistors; we build the confidence that allows our partners to move the world's most vital industries forward. From cranes to converters, our solutions are built to last.
• •Spohn & Burkhardt. The Only Weak Point is Your Old Resistor.