Brand Tone

Humorous & Playful, Friendly & Approachable, Unconventional & Quirky, Enthusiastic & Fun-loving

Brand Values

• •Fun & Laughter
• •Creativity & Originality
• •Comfort
• •Self-expression & Individuality
• •Community

Best Practices

• •Embrace Puns and Wordplay: Consistently incorporate lighthearted puns related to the product themes (fish, bread, animals, etc.). Don't overdo it in a single piece, but make it a recognizable trait.
• •Keep it Conversational and Informal: Write as if you're talking to a friend. Use contractions, exclamation points (appropriately), and a generally upbeat, approachable style. Avoid overly formal or corporate language.
• •Focus on the Fun/Joy Aspect: Highlight how the products bring smiles, laughter, and spark conversations. Frame the benefit not just as footwear, but as an experience or a mood-lifter.
• •Encourage User Interaction: Actively solicit user-generated content, ask questions, and run polls/contests that align with the playful nature of the brand. Make your audience part of the fun.
• •Develop a 'Voice Guide': Create a simple internal guide with keywords, 'do's and don'ts' for language, and examples of good vs. off-brand copy to ensure anyone writing for the brand can maintain consistency. For example, 'Do: use playful adjectives. Don't: use overly technical jargon.'

Social Perception

Novelty & Gag Gifts, Conversation Starters, Surprisingly Comfortable, Fun & Lighthearted Brand, Good for Niche Audiences

Copy Examples

• •Ad for Fish Flops: 'Warning: May cause uncontrollable smiles and an urge to tell fish tales. Get your Fin-tastic Fish Flops today and make some waves!'
• •Instagram Post for Bread Loafers: 'Loaf around in style! Our Bread Loafers are comfy, crust-worthy, and guaranteed to be a conversation starter. Tag a friend who *kneads* these!'
• •Product Description Snippet (Cabbage Creepers): 'Lettuce upgrade your footwear! These Cabbage Creepers are unbe-leaf-ably comfy and will have you looking fresh out of the patch. Perfect for garden parties or just adding a little green to your scene.'
• •Email Subject Line for a Sale: 'Something smells fishy... It's our HUGE sale! Catch these deals before they swim away!'
• •TikTok Video Caption: 'Steppin' out in my Coddies like... 🤪 Which pair is your sole mate? #Coddies #FunnyShoes #QuirkyFashion #UniqueGifts'