Brand Tone

practical, reassuring, and child-friendly

Brand Values

• •Quality and Durability
• •Child-Centric Design
• •Enabling Outdoor Play
• •Affordability/Value
• •Customer Service

Best Practices

• •Focus on the Benefit for Child and Parent: Highlight how the product enables children's fun and provides peace of mind for parents (dryness, cleanliness, durability).
• •Use Simple, Clear Language: Avoid overly technical jargon. The language should be easy for busy parents to understand quickly.
• •Maintain a Positive and Encouraging Tone: Frame rainy weather as an opportunity for play, not a hindrance.
• •Emphasize Practical Features: Consistently mention key attributes like "lightweight," "waterproof," "breathable," "durable," and "easy to clean."
• •Incorporate a Sense of Nostalgia/Trust (where appropriate): Briefly referencing their history ("Since 1990," "Original kids One Piece Rain and Mud Suit") can build trust and a sense of reliability.

Social Perception

reliable and effective rainwear for children. Customers appreciate that the products keep children dry and clean, allowing for outdoor play even in wet conditions. The lightweight nature of the material is also a positive point. Some parents specifically seek out their one-piece suits.

Copy Examples

• •Headline: Let Them Splash! Our Gear Keeps Kids Dry & Happy. Body: Rainy days are for adventures! Splashy USA’s lightweight and durable rain suits mean your little explorer stays comfy and dry, no matter the puddle. Shop now for worry-free outdoor fun!
• •Headline: Muddy Buddies Welcome! Body: Don't let a little mud stop the fun. Splashy’s easy-to-clean rainwear is designed for active kids. Let them explore, knowing cleanup is a breeze.
• •Headline: Quality Rainwear, Happy Kids. Since 1990. Body: For over 30 years, Splashy USA has been outfitting kids for rainy day play. Our original one-piece suits and durable separates are made with high-quality, breathable, waterproof nylon. Because childhood is meant to be explored!
• •Headline: Adventure-Proof. Parent-Approved. Body: Keep your kids comfortably covered with Splashy rainwear. Lightweight, flexible, and tough enough for any escapade, so you can say "yes" to outdoor play, rain or shine.
• •Headline: Free Shipping, Fuller Fun! Body: Get your Splashy rain gear delivered fast and free anywhere in the U.S. More time for splashing, less time waiting!