Brand Tone

Professional, Value-Driven, Solution-Oriented, Confident, Helpful

Brand Values

• •Customer Success
• •Value for Money
• •Quality & Durability
• •Ease of Use & Convenience
• •Service & Support

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Value-Driven, Solution-Oriented, Confident, Helpful), key messaging points, preferred terminology, and "words to avoid." Share this with anyone creating content.
• •Focus on Solutions and Benefits: Frame copy around how the products and services solve customer problems or help them achieve their goals (e.g., "get you noticed," "stress-free trade show experience," "maximize your ROI").
• •Emphasize Value Consistently: Weave in the "high impact, low cost" proposition naturally. Highlight guarantees, free services, and durability as part of the overall value, not just price.
• •Maintain Professionalism and Clarity: Use clear, concise language. Avoid jargon where possible, or explain it. Ensure all copy is grammatically correct and error-free to maintain a professional image.
• •Incorporate Proof Points: Use testimonials, case studies (if available), and mentions of experience ("over 10 years") to back up claims and build confidence in the brand's expertise and reliability.

Social Perception

The perception, based on their website, is likely that of a reliable, no-nonsense provider of trade show displays that offers good value.

Copy Examples

• •Headline: Make a Powerful Impression, Not a Dent in Your Budget. Discover Your Next Trade Show Display. Body: At Splash Trade Show Displays, we deliver high-impact exhibit solutions that get you noticed, without the premium price tag. Explore our range and get a free design consultation today!
• •Headline: Your Vision, Our Expertise. Stunning Displays, Seamless Process. Body: From concept to show floor, our team is here to make your trade show presence shine. With over 10 years of experience and free design services, creating your perfect booth has never been easier.
• •Headline: Don't Just Attend. Dominate. Quality Displays at Prices You'll Love. Body: Stand out from the competition with durable, vibrant, and easy-to-assemble trade show displays. Our Price Match Guarantee ensures you get the best value.
• •Headline: Ready for the Spotlight? We'll Get You There. Fast Setup, Lasting Impact. Body: Maximize your ROI with portable, eye-catching displays designed for quick assembly and maximum impact. Browse our solutions for a stress-free trade show experience.
• •Headline: More Than Just a Display – It's Your Brand's Stage. Body: Elevate your brand with our custom trade show exhibits. We provide the quality, value, and service you need to make a splash at any event. Get started with a free quote!