Brand Tone

friendly, approachable, and enthusiastic

Brand Values

• •Health and Wellbeing
• •Sustainability and Regionality
• •Quality and Purity
• •Innovation
• •Taste and Enjoyment
• •Customer Trust and Satisfaction
• •Making a Difference

Best Practices

• •Be Genuinely Enthusiastic: Let the passion for spirulina and its benefits shine through. Use positive and uplifting language.
• •Keep it Simple and Relatable: Avoid overly technical terms. Explain the benefits in a way that everyone can understand and connect with.
• •Highlight Austrian Roots and Sustainability: Emphasize the local, high-quality, and eco-conscious aspects of the brand, as this is a key differentiator.
• •Focus on the "Easy & Delicious" Solution: Frame Spirulix as the enjoyable way to achieve better nutrition, not a chore.
• •Engage with a Friendly Voice: Use "you" and "we" to create a direct connection with the audience. Ask questions and encourage interaction, especially on social media.

Social Perception

innovative, healthy, trustworthy and engaging

Copy Examples

• •Headline: "Your Daily Dose of Austrian Sunshine & Superfoods! ☀️ Discover the Spirulix difference." Body: "Tired of compromising taste for health? At Spirulix, we grow our amazing spirulina right here in Austria, packed with vitamins and minerals. Add a spoonful to your smoothie or grab one of our yummy snacks and feel the goodness! #Spirulix #MadeInAustria #HealthyHabits"
• •Headline: "Not All Greens Are Created Equal! 😉 Taste the Spirulix Purity." Body: "We're obsessed with quality! Our spirulina is 100% vegan, additive-free, and grown with love on our own Austrian farm. From our crunchy muesli to our potent powder, get ready for a health kick that actually tastes great. #Superfood #VeganAustria #SpirulinaBenefits"
• •Headline: "Future Food, Today! 🚀 Spirulix: Making Healthy Eating Easy & Delicious." Body: "The UN called spirulina the best food of the future back in '74 – and we've brought that future to your kitchen! Our innovative snacks and supplements make getting your daily nutrients a breeze. Join the Spirulix family and eat your way to a better you! #FoodOfTheFuture #SpirulixKitchen #HealthySnacks"
• •Headline: "Tired of bland health foods? We hear you! 🎉 Spirulix is here to change the game." Body: "Who said healthy can't be heavenly? Our Austrian-grown spirulina is packed into delicious crackers, nougats, and mueslis you'll actually crave. Give your body the good stuff without sacrificing flavour. Your taste buds (and body) will thank you! #DeliciouslyHealthy #AustrianMade #SpirulixLove"
• •Headline: "Sustainably Grown, Packed with Goodness! 🇦🇹 Choose Spirulix for a Greener, Healthier You." Body: "Feel good inside and out! Our spirulina is cultivated with renewable energy right here in Austria, meaning you're supporting local and eco-friendly practices with every bite. Nourish yourself and the planet with Spirulix. #SustainableLiving #RegionalFood #PoweredByNature"