Brand Tone

Respectful & Reverent, Knowledgeable & Authoritative, Authentic & Genuine, Appreciative & Passionate, Elegant & Professional

Brand Values

• •Cultural Preservation & Promotion: Actively working to showcase and educate the public about the richness of Northwest Coast Native cultures through their art.
• •Authenticity & Quality: Offering genuine, high-quality artwork sourced ethically and directly from artists.
• •Respect for Artists: Valuing and supporting the artists by providing a platform for their work and sharing their stories.
• •Education & Understanding: Aiming to deepen public understanding and appreciation of the cultural significance and artistic mastery of Northwest Coast Native art.
• •Ethical Dealing: Commitment to fair and respectful relationships with artists and clients.
• •Passion for Art: A genuine love and dedication to the specific art form they represent.

Best Practices

• •Prioritize Respect and Cultural Sensitivity: Always use accurate terminology. When discussing cultural elements, do so with reverence and ensure information is correct and appropriately attributed. Avoid generalizations or misinterpretations of cultural symbols and stories.
• •Educate and Inform, Don't Just Sell: While the goal is to sell art, the copy should also aim to educate the audience about the artist, the cultural context, the symbolism, and the techniques involved. This adds value beyond the physical object.
• •Use Evocative and Descriptive Language: The art is rich in symbolism and aesthetic beauty. The language used should reflect this, employing words that evoke emotion, a sense of history, and the skill involved in its creation. Words like "mastery," "legacy," "sacred," "ancestral," "vibrant," and "profound" can be effective when used appropriately.
• •Highlight the Artist's Voice and Story: Whenever possible, bring the artist to the forefront. Share their inspirations, their connection to their culture, and the stories behind their pieces. This reinforces authenticity and human connection.
• •Maintain a Professional and Elegant Presentation: Ensure all copy is grammatically correct, well-structured, and free of colloquialisms or overly casual language that might detract from the perceived value and seriousness of the art form. The tone should match the high quality of the artwork being presented.

Social Perception

A reputable and trustworthy source for authentic Northwest Coast Native Art, A culturally sensitive organization that respects and promotes Indigenous artists and their heritage, A high-end gallery offering significant and valuable pieces of art, An educational resource for those looking to learn more about this specific art form, Passionate advocates for the artists and the cultural traditions they represent.

Copy Examples

• •Instagram Post (Showcasing a new mask): Witness the ancestral stories unfold. This newly arrived [Mask Type] by [Artist Name] of the [Nation] Nation, embodies the powerful spirit of the [Crest/Figure]. Each carve, each hue, speaks to generations of tradition and artistic mastery. Explore its profound narrative on our website. #NorthwestCoastArt #IndigenousArt #[ArtistName] #CulturalHeritage #SpiritsOfTheWestCoast
• •Website Homepage Banner Text: Spirits of the West Coast: Authentic. Revered. Connecting you to the enduring legacy of Northwest Coast Native Art. Discover masterpieces, explore ancient traditions, and honour the artists who keep these spirits alive.
• •Email Newsletter Snippet (Announcing an exhibition): We cordially invite you to experience '[Exhibition Title],' a curated collection celebrating the innovative spirit and profound cultural narratives of today's leading Northwest Coast artists. Join us for an intimate viewing and connect with the soul of this extraordinary art form. [Link to RSVP/Learn More]
• •Facebook Post (Artist Spotlight): Meet [Artist Name], a visionary [Artist's Primary Medium, e.g., carver, painter] from the [Nation] Nation. [His/Her/Their] dedication to [mention a specific technique or cultural theme] breathes life into ancient stories, creating contemporary treasures. We are honoured to represent [Artist Name]'s work and share [his/her/their] unique voice. Learn more about [his/her/their] journey and available pieces: [Link to Artist Page]
• •Product Description Snippet (For a piece of jewelry): Adorn yourself with more than beauty; wear a story. This exquisite [Jewelry Type, e.g., silver pendant] by [Artist Name] features the [Crest/Symbol], a powerful emblem of [briefly explain significance]. Handcrafted with meticulous care, it's a testament to enduring artistry and a connection to the vibrant spirit of the Northwest Coast.