Brand Tone

Inclusive & Welcoming, Empathetic & Understanding, Fun & Joyful, Authentic & Transparent, Body-Positive & Confident, Slightly Irreverent & Bold

Brand Values

• •Inclusivity
• •Body Positivity
• •Comfort & Quality
• •Ethical Production & Sustainability
• •Customer-Centricity
• •Community
• •Representation

Best Practices

• •Always Prioritize Inclusivity in Language: Use gender-neutral terms where appropriate, celebrate diversity in your examples, and ensure your language makes everyone feel seen and welcome. Avoid jargon or slang that might exclude parts of your audience.
• •Embrace Authentic Positivity: Focus on genuine encouragement and celebration rather than forced or superficial positivity. Acknowledge real struggles but always offer an empowering, solutions-focused perspective centered around comfort and self-acceptance.
• •Speak Like a Friend, Not a Corporation: Adopt a conversational, approachable, and empathetic tone. Use "you" and "we" to foster connection. Share stories (both brand and customer) to build relatability.
• •Let Your Values Shine Through: Weave your core values (inclusivity, body positivity, ethical practices, quality) into your messaging naturally. Don't just state them; demonstrate them through your product descriptions, campaign narratives, and customer interactions.
• •Be Consistent Across All Channels, but Adapt the Format: While the core tone should remain the same, tailor the specific delivery to the platform. TikTok might call for more humor and brevity, while an email can be slightly more detailed. Regularly review content across all platforms to ensure alignment. Develop a simple tone of voice guide for anyone creating content.

Social Perception

Loved and Trusted, Champion of Inclusivity, Ethical and Caring, Community Builder, Reliable Quality, Empowering

Copy Examples

• •Instagram Post (Image: Diverse group of people laughing, wearing colorful tights): Forget 'one-size-fits-all'. At Snag, we do 'fits-you-perfectly'. 🎉 Every body. Every story. Every gloriously comfy pair. Welcome to the tights revolution where YOU are the celebration. #SnagTights #InclusivelyYou #ComfortThatFits
• •Email Subject Line for a New Collection: Psst... Your new favourite colours just dropped! 🤫🌈 Dive into joy. Email Body Snippet: Life's too short for boring, ill-fitting tights. We've just unleashed a fresh wave of colours designed to make you smile, feel fabulous, and stride with unstoppable comfort. Because you deserve clothes that love you back. Find your perfect Snag today!
• •Facebook Ad (targeting those interested in body positivity): Tired of the squeeze? The roll-down? The 'is-it-me?' feeling? It's not you, it's them. Snag Tights are designed for *actual* human bodies, in all their wonderful forms. Experience the joy of tights that finally GET you. Sizes 4-36+. Real comfort. Real confidence. Real you.
• •TikTok Video Concept (Text Overlay & Voiceover): (Video: Person struggling comically with old, ill-fitting tights, then joyfully putting on Snags and dancing) Voiceover/Text: Old tights got you feeling like a sausage roll? 🙄 Level up to Snag! Comfort that actually stretches, stays put, and makes you wanna dance. 💃🕺 #SnagHacks #TightsThatFit #BodyJoy
• •Product Page Snippet (for a specific pair of tights): Meet your new BFFs (Best Fit Friends!). These [Colour Name] tights aren't just a stunning shade; they're a hug for your legs. Crafted with our signature super-stretchy, breathable fabric that’s as kind to your skin as it is to the planet. No more battles, just pure, blissful comfort from breakfast 'til bedtime. Go on, treat your body.