Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Oriented, Helpful and Knowledgeable, Playful and Creative

Brand Values

• •Quality: Emphasis on high-quality, all-natural ingredients and partnerships with small food companies. They aim to provide the "finest & best ingredients."
• •Community: Strong focus on serving and being part of the local LBI community and supporting local initiatives.
• •Customer Experience: Aiming to make every meal special for their customers and providing friendly, helpful service. They value customer suggestions.
• •Flavor and Creativity: Encouraging culinary exploration and providing unique ingredients and prepared foods to "spice up" meals.
• •Family Atmosphere: Wanting customers to feel like part of the "Spice It Up family."

Best Practices

• •Embrace "LBI Local" Language: Incorporate local LBI references, landmarks, and the "island life" feel where appropriate. This resonates with both locals and visitors.
• •Keep it Enthusiastic and Positive: Use vibrant, positive language when describing products and the customer experience. Words like "delicious," "extraordinary," "fantastic," "mouth-watering" fit well.
• •Be Genuinely Friendly and Conversational: Write as if you're talking to a friend or a welcome guest. Use contractions, ask questions, and adopt a slightly informal yet respectful tone. Reference being part of the "family."
• •Highlight Quality and Uniqueness (Playfully): Talk about the all-natural ingredients and unique finds, but do so in an exciting and accessible way, not an overly technical or stuffy manner. The tagline "Making the Ordinary, Extraordinary!" is a good guide.
• •Showcase Community Connection: Regularly include mentions of the LBI community, local events, and the joy of serving both residents and visitors. This reinforces a core brand value and perception.

Social Perception

Go-To Spot for Gourmet & Deli on LBI, Friendly and Welcoming, Community-Focused and Supportive, High-Quality and Flavorful, A Local Favorite

Copy Examples

• •Headline: LBI Living Just Got Tastier! ✨ Body: Swing by Spice It Up and let us help you turn your next meal from "meh" to "more, please!" From zesty spices to legendary sandwiches, we're your local flavor HQ. #SpiceItUpLBI #LBIeats #ExtraordinaryMeals
• •Headline: Meet Your New Favorite Sandwich! (Seriously.) Body: Our deli dream team is crafting up magic between two slices of bread! Come try the [Insert Popular Sandwich Name Here] – it's a hug in food form. Your taste buds will thank you (and so will we!). Located in the heart of Bay Village! #LBI Deli #SandwichGoals #BeachHavenBest
• •Headline: Fuel Your Beach Days the Flavorful Way! ☀️🌶️ Body: Planning an LBI adventure? Don't forget the good stuff! Grab our gourmet goodies, unique hot sauces, or a freshly made Danini to make your sun-soaked memories even more delicious. We love being part of your LBI story! #LongBeachIsland #GourmetToGo #SpiceUpYourSummer
• •Headline: We're More Than Just Spices – We're Family! ❤️ Body: Since 2013, Spice It Up has been all about bringing fantastic flavor and a friendly vibe to our amazing LBI community. Come say hi, discover something new, and let's make something delicious together! What are you cooking up this week? #LBICommunity #ShopLocalLBI #FlavorFinds
• •Headline: Warning: May Cause Extreme Happiness (and a full belly). 😉 Body: Our secret ingredient? A whole lotta love for great food and our awesome customers! Explore our shelves packed with unique finds and a deli menu that's anything but ordinary. Making your LBI visits extraordinary, one bite at a time! #SpiceItUpFun #FoodieAdventure #BeachHavenNJ