Brand Tone

Curated & Niche, Artistic & Atmospheric, Understated & Direct, Community-Oriented (Implicitly), Authentic & Independent

Brand Values

• •Musical Specialization & Expertise
• •Artistic Integrity
• •Quality over Quantity
• •Support for Artists
• •Aesthetic Cohesion

Best Practices

• •Prioritize the Music and Artists: All copy should ultimately serve to highlight the music and the artists behind it. Avoid self-aggrandizement; let the quality of the releases speak for the label.
• •Maintain Visual and Textual Minimalism: Keep written content concise, direct, and free of unnecessary jargon or overly elaborate language, mirroring the often minimalist aesthetic of the music and artwork.
• •Use Genre-Specific Language Accurately: Employ terms related to electronic music subgenres (techno, ambient, experimental, drone, etc.) correctly and authentically. This shows an understanding of the music and resonates with the target audience. Avoid generic or misplaced descriptors.
• •Be Consistent Across Platforms: While the format might change slightly (e.g., Instagram vs. Twitter), the core tone – curated, artistic, direct – should remain consistent. Ensure links and information are up-to-date across all channels.
• •Engage Authentically: When responding to comments or messages, maintain a respectful, direct, and knowledgeable tone. Focus on genuine interaction rather than purely promotional replies. This reinforces the community aspect and passion for the music.

Social Perception

Respected within its Niche, Source of Discovery, Authentic Contributor, Copenhagen-Based Identity, Trustworthy (for its audience)

Copy Examples

• •SPES017: [Artist Name] - '[Album/EP Title]' is out now. Deep textures and broken rhythms for late-night introspection. Vinyl & Digital. Link in bio. #SpesRecords #Techno #Ambient #ExperimentalMusic #Copenhagen
• •Delve into the sonic world of [Artist Name]. Copenhagen's own purveyor of [describe their specific subgenre, e.g., granular soundscapes and hypnotic techno]. Their latest release '[Album/EP Title]' continues to push boundaries. Discover more on our artist page. #SpesRecords #ElectronicMusic #[ArtistName]
• •This Bandcamp Friday, support independent artists. Our full catalog is available, including the new [Artist Name] release. Your purchase directly supports the creators. spesrecords.bandcamp.com #BandcampFriday #SpesRecords #SupportMusic
• •Spes Records: Curating sounds from the electronic underground. Copenhagen based, globally connected. We seek the authentic, the atmospheric, the transportive. #SpesRecords #ElectronicMusicLabel #SoundDesign
• •Tonight: Spes Records showcase on [Radio Station/Platform Name], [Time]. Featuring tracks from our latest releases and forthcoming material. Tune in for [brief description of sound, e.g., an hour of deep sonics]. Link to listen: [Link] #SpesRecords #DJset #RadioShow #CopenhagenMusic