Brand Tone

Friendly, Approachable, and Humorous

Brand Values

• •Innovation
• •Community
• •Inclusivity
• •Friendliness
• •Humor

Best Practices

• •Maintain a conversational and friendly tone.
• •Use inclusive language that resonates with a diverse audience.
• •Highlight user benefits and create a sense of community.
• •Incorporate humour and wit where appropriate.
• •Proofread all copy to ensure clarity and accuracy.

Social Perception

Innovative, Welcoming, and Community-Oriented

Copy Examples

• •Hey there! Ready to explore the galaxy of amazing products?
• •Join our community of space explorers!
• •We're over the moon about our new arrivals!
• •Get ready for lift-off with our exclusive deals.
• •Have a stellar day!