Brand Tone

Professional and Experienced, Customer-Centric and Service-Oriented, Quality-Focused, Informative and Helpful

Brand Values

• •Quality
• •Experience & Expertise
• •Customer Satisfaction & Service
• •Trust & Reliability
• •Passion
• •Family Business

Best Practices

• •Highlight the complete customer journey, from expert advice and installation to reliable after-sales service and readily available spare parts.
• •Showcase Real Customer Experiences: Utilize testimonials (like those mentioned on ProvenExpert) and images/videos of actual customer installations to build trust and relatability.
• •Position the brand as a helpful authority.
• •Emphasize comprehensive customer care, including delivery, installation, and after-sales service.
• •Reinforce their core differentiators: personalized advice and a full-service experience.

Social Perception

Seen as Experts, Associated with Premium Products, Local/Regional Strength

Copy Examples

• •Our experienced technicians and dedicated support team ensure your wellness investment is protected.
• •The spaPRO.de team, led by Holger Franke, offers personalized advice and a full-service experience for your ideal whirlpool, swim spa, or sauna.
• •Our comprehensive service includes consultation, professional delivery by our 4-strong installation team, setup, and ongoing maintenance advice.
• •With over 30 years of experience, we provide expert guidance and top-quality products for your wellness needs.
• •We are a family business committed to providing exceptional customer service and reliable support throughout the entire lifecycle of your spa.