Brand Tone

Warm, authentic, conscious, slightly whimsical

Brand Values

• •Sustainability
• •Craftsmanship
• •Unique design
• •Mindful living
• •Community

Best Practices

• •Develop a Brand Voice Chart: Document your brand's tone, personality traits, a 'do and don't' list for language, and examples of the voice in action.
• •Know Your Audience Deeply: Understand who you are talking to. What language resonates with them? What are their aspirations, pain points, and humor? Tailor your tone to connect authentically.
• •Train Your Team: Ensure anyone writing for the brand understands and can consistently apply the brand voice. Provide training and the brand voice chart.
• •Use Consistent Language and Terminology: If you call your customers 'community members' or your products 'creations,' use these terms consistently across all platforms.
• •Review and Audit Regularly: Periodically review your website copy, social media posts, emails, and other communications to ensure they align with your defined brand tone.

Social Perception

Brand aiming to establish itself with a focus on artisanal, eco-friendly home goods. Perceived as warm, authentic, and conscious.

Copy Examples

• •Website Homepage Banner: 'Craft Your Sanctuary. Discover Sovenomund: Unique, eco-conscious treasures for a home that tells your story.'
• •Product Description (e.g., for a recycled glass vase): 'More than just a vase, it’s a whisper of a new beginning. Each Sovenomund piece is thoughtfully crafted from recycled materials, bringing sustainable beauty into your everyday moments.'
• •Instagram Post Caption: 'Sunday morning light hitting just right ✨ Our [Product Name] loves slow weekends as much as we do. Handcrafted with love and a little bit of sunshine. #Sovenomund #EcoHome #ArtisanalLiving #MindfulMornings'
• •Email Subject Line (for a new collection): 'New from Sovenomund: Good for Your Home, Great for the Planet 🌿'
• •"About Us" Snippet: 'At Sovenomund, we believe your home should be a reflection of your values. That's why we pour our hearts into creating beautiful, handcrafted goods that are kind to the earth and bring a touch of wonder to your world.'