Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Feminine and Trendy, Community-Oriented, Helpful

Brand Values

• •Customer Satisfaction
• •Fashion Accessibility/Affordability
• •Style and Trend-Consciousness
• •Community
• •Joy and Confidence

Best Practices

• •Know Your Audience Deeply: Understand who you're talking to – their aspirations, their language, their sense of humor. Tailor your voice to resonate with them authentically. For Southern Sundrop, this means embracing a friendly, feminine, and trend-aware voice.
• •Develop a Brand Voice Guide: Even a simple guide outlining key tone characteristics (e.g., "Upbeat, not Giddy"; "Friendly, not Over-Familiar"; "Stylish, not Snobby"), approved vocabulary, and things to avoid can help all writers stay consistent.
• •Use "We" and "You" Appropriately: Employ "we" to create a sense of a friendly team behind the brand, and "you" to speak directly and personally to the customer, making them feel seen and valued.
• •Incorporate Storytelling (Even in Snippets): Briefly paint a picture of how the product fits into the customer's life or helps them achieve a feeling (e.g., "Ready for sunset strolls," "Your new confidence booster"). This adds personality beyond just listing features.
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media, emails, and even customer service interactions is harmonious. A customer should feel they are interacting with the same brand personality everywhere. Regularly review content across platforms to check for consistency.

Social Perception

A Go-To for Trendy Finds, Engaging and Responsive (on social media), Relatable, Supportive of a Certain Style

Copy Examples

• •Sunshine in a dress! ☀️ Our new [Dress Name] has just dropped, and she's ready for all your summer adventures. Flowy, fabulous, and oh-so-comfy. Tap to shop and bring on the sunshine! #SouthernSundrop #NewCollection #SummerStyle #SundressSeason #BoutiqueFashion
• •Hey Gorgeous! Your Sundrop favorites are calling (and they're on SALE!) 😉
• •Fresh Finds Just Bloomed! ✨ Discover the latest must-haves to brighten your wardrobe. Shop New Arrivals at Southern Sundrop Boutique!
• •Weekend plans? 🤔 We're dreaming of lazy brunches and cute outfits! What Southern Sundrop piece are you rocking this weekend? Show us your style in the comments! 👇 #SSBCommunity #WeekendVibes #OOTD #BoutiqueLove
• •Meet your new go-to! The [Top Name] is that perfect blend of chic and comfy you'll reach for again and again. Dress her up with statement jewelry for a night out, or keep it casual with your favorite jeans. Effortless style, made easy! ✨