Brand Tone

Trustworthy and Reliable, Customer-Centric and Convenient, Familiar and Culturally Connected, Aspirational and Modern, Accessible and Value-Oriented

Brand Values

• •Customer Experience/Customer-Centricity
• •Credibility
• •Transparency
• •Fast Delivery
• •Competitive Prices
• •Convenience
• •Cultural Connection/Authenticity
• •Innovation

Best Practices

• •Always Prioritize Trust and Transparency: In all communications, emphasize reliability, clear policies (like returns), and secure transactions. Use language that reassures the customer.
• •Highlight Convenience and Ease of Use: Focus on how Orisdi makes the customer's life easier – simple navigation, fast checkout, quick delivery, and a wide selection.
• •Incorporate Elements of Cultural Connection (Subtly): While being modern, occasionally weave in language or imagery that resonates with Iraqi heritage and values, reinforcing the 'familiar touch.'
• •Maintain a Customer-Centric Voice: Address the customer directly (e.g., 'your trusted store,' 'for your convenience'). Show empathy and understanding of their needs and potential concerns about online shopping.
• •Ensure Consistency Across All Channels: The tone used on the website, social media, email marketing, and customer service interactions should be harmonious and reflect the same core values and personality. Develop a brand style guide to help maintain this.

Social Perception

Trusted Online Shopping Destination, Provider of a Wide Range of Products, Modern and Convenient Shopping Solution, Culturally Resonant, Improving E-commerce Landscape

Copy Examples

• •Orisdi: Your Trusted Store, Delivered to Your Door. From the heart of Iraq, bringing you everything you need with the convenience you deserve. Shop with confidence, shop Orisdi.
• •Relive the Joy of Shopping. Discover Orisdi. Inspired by a legacy of trust, Orisdi offers a modern shopping experience with a familiar touch. Explore thousands of products at great prices, all just a click away.
• •Quality You Can Count On, Prices You’ll Love. That’s the Orisdi Promise. We’re committed to bringing you the best products with fast, reliable delivery and a 48-hour return guarantee. Experience the Orisdi difference today.
• •Shopping Made Simple, For Every Iraqi Family. Orisdi understands your needs. Find everything from daily essentials to special treats, all in one place. Convenient, affordable, and always authentic.
• •The Future of Shopping in Iraq is Here. Welcome to Orisdi. Join millions of satisfied customers and experience the ease and excitement of online shopping with Orisdi. Your favorite brands, delivered fast.