Brand Tone

Innovative, Luxurious, and Functional

Brand Values

• •Quality and Excellence
• •Innovation
• •Integrity and Honesty
• •Customer Focus
• •Durability and Reliability
• •Passion
• •Continuous Improvement
• •Teamwork and Openness
• •Responsibility and Sustainability

Best Practices

• •Emphasize Dual Nature: Consistently highlight the 'TV when on, mirror when off' functionality. Use words like 'seamless,' 'vanishes,' 'transforms,' 'dual-purpose.'
• •Balance Luxury with Practicality: Use sophisticated and aspirational language ('elevate,' 'indulgence,' 'luxury,' 'artistry') but always ground it with the practical benefits of waterproof, durable, and smart features.
• •Focus on the Experience: Describe how the product enhances daily routines and spaces ('spa-like bathroom,' 'enjoy your favorite shows while soaking in the tub,' 'modern living').
• •Highlight Innovation & Technology (Simply): Mention key tech features like 'smart OS (webOS/Android),' 'voice control,' '4K/Full HD,' 'waterproof IP rating,' but explain their benefits in user-friendly terms (e.g., 'access to all your favorite apps,' 'effortless control,' 'stunning clarity,' 'worry-free in wet environments').
• •Maintain a Confident and Assuring Voice: Reflect the brand's commitment to quality, durability, and customer satisfaction in the tone. Use phrases that inspire trust, such as 'engineered for,' 'built to last,' 'quality you can trust.'

Social Perception

Positive: Innovative design, waterproof functionality, and aesthetic enhancement. Mixed/Negative: Some users have reported difficulties with the user interface, remote control functionality and initial setup

Copy Examples

• •Headline: Elevate Your Every Day. Soulaca Mirror TVs: Where Innovation Meets Indulgence. Body: Imagine catching up on the news from your spa-like bathroom or following a recipe on a screen that disappears into a sleek mirror. Soulaca seamlessly blends cutting-edge smart technology with waterproof durability and breathtaking design. Experience television, beautifully transformed.
• •Headline: Beyond Smart. Beyond Elegant. This is Soulaca. Body: Don't just upgrade your television; transform your space. Our waterproof mirror TVs offer brilliant displays when on, and flawless reflections when off. Perfect for the modern bathroom, kitchen, or even outdoors. Discover the art of integrated living.
• •Headline: Waterproof. Worry-Free. Wonderfully Entertaining. Body: Soulaca brings your favorite entertainment to any room, no matter how steamy. Engineered for durability and designed for style, our IP66-rated smart TVs are built to last, providing crystal-clear visuals and immersive sound, even in the most humid environments.
• •Headline: The Future of Home Luxury is Clear. And Sometimes, It's a Mirror. Body: Experience the magic of Soulaca. Our innovative televisions feature smart webOS or Android systems, voice control, and stunning 4K or Full HD clarity, all concealed behind an elegant mirror surface. It's not just a TV; it's a lifestyle upgrade.
• •Headline: Soulaca: See the Difference, Even When It's Off. Body: From a crystal-clear smart TV to a sophisticated mirror in an instant. Soulaca offers unparalleled versatility, integrating seamlessly into your décor while providing robust, waterproof entertainment. Quality you can see, technology you can trust.