Brand Tone

Professional, Clinical, Informative, Quality & Efficacy-Focused, Confident & Assuring

Brand Values

• •Safety
• •Quality
• •Efficacy & Performance
• •Innovation
• •Professionalism & Expertise
• •Customer Satisfaction (Patient & Practitioner)

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (professional, clinical, innovative, reassuring), key terminology, and "do's and don'ts" for all communication channels. This guide should be shared with all marketing, sales, and customer service teams.
• •Prioritize Scientific Accuracy and Substantiation: Given the medical-aesthetic nature of the product, all claims regarding efficacy, safety, and technology (e.g., LTSR, BDDE levels) must be accurate, clearly explained, and, where appropriate, backed by data or certifications.
• •Segment Communication for Different Audiences (Implicitly): While the core tone remains professional, the emphasis and depth of technical detail can vary. Communications aimed at medical professionals can be more technical, while information that might reach end-users (even if B2B focused) should clearly articulate benefits like safety and natural results.
• •Maintain Visual Consistency: Ensure that all visual elements (logo usage, color palette, imagery style) used alongside the copy are aligned with the brand's professional, clinical, and high-quality positioning. This is well-executed on the @sosumofficialuae Instagram.
• •Regularly Audit and Refine: Periodically review all online content (website, social media, marketing materials) to ensure it consistently reflects the established brand tone and values. Monitor customer feedback and industry language to stay relevant and address any misperceptions.

Social Perception

SOSUM appears to be perceived as a credible, science-backed brand offering a range of HA fillers for various aesthetic needs. It's recognized as a South Korean brand gaining international presence, particularly noted in the UAE and UK markets. It's often presented as a high-quality, technologically advanced option that can be more affordable than some legacy brands.

Copy Examples

• •SOSUM: Precision in Aesthetics. Harness the advanced LTSR Technology for consistently smooth, natural-looking results and enhanced patient satisfaction. Our CE-certified HA fillers, with zero residual BDDE, ensure optimal safety and efficacy for your clinic. Discover the SOSUM difference.
• •Elevate your practice with SOSUM Hyaluronic Acid Fillers. Engineered for superior viscosity and elasticity, SOSUM delivers predictable, long-lasting rejuvenation. Partner with us for advanced aesthetic solutions. #SosumGlobal #HADermalFillers #AestheticMedicine #MedicalDevice #InnovationInAesthetics
• •Address profound facial wrinkles and restore significant volume with SOSUM H. Its high-density, cross-linked HA gel provides robust support and durable correction, ensuring your patients achieve their desired contours with confidence. Learn more about our specialized solutions. #SosumH #DeepWrinkleCorrection #FacialContouring #AdvancedFillers
• •The Science of Smooth: SOSUM's two-step purification process minimizes BDDE to undetectable levels, reducing the risk of adverse reactions and ensuring a filler your patients can trust. Safety and efficacy, seamlessly integrated. #SosumSafety #HyaluronicAcid #ClinicalExcellence
• •Offer your clients the forefront of Korean aesthetic innovation. SOSUM dermal fillers provide exceptional quality, proven results, and a comprehensive range for all your patients' needs. Fast shipping and dedicated support for our valued partners. Contact us to become a SOSUM provider. #SosumDistribution #AestheticPartnership #PremiumFillers